The morning session at this year’s MediaTel Group Connected TV Experience conference was in danger of breaking out into violent agreement at times, but was all the more informative for it, as a new consensus is emerging regarding what ‘connected TV’ actually means and where the opportunities lie.
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Raymond Snoddy asks whether the mainstream media plays a crucial role in defining the agenda of social media – rather than the other way around?
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Greg Grimmer wonders whether TV is actually more imbecilic than ever…
Chris Worrell, European research manager at Specific Media, fears that the relentless obsession with numbers has drowned out creative inspiration in the digital world. Has chasing the click allowed us to lose sight of the very purpose of advertising?