More Opinion articles

As Jonathan Mildenhall proved for Coca Cola, creativity means commercial success – so why, wonders Dominic Mills, aren’t more brands making the connection…

Digital Cinema Media’s CEO Simon Rees talks about the importance of attracting and nurturing new talent in the media industry.

In this week’s Mobile Fix, Addictive! founder Simon Andrews takes a look at what the future holds for digital and tech – and how businesses will need to adapt.

Red Badger’s Cain Ullah has been working with the BBC and News International to test new products through ‘rapid prototyping’ – so are larger media organisations able to offer quicker solutions by adopting a start-up mentality?

After attending a Google product demonstration, Simon Pont reckons he’s now seen the future – and it’s full of some serious technical wonder. But will we really start wearing Google Glass? And how smart will our smartphones get?

As with the BBC’s former head of news, Roger Mosey, there is a small problem with the Question Time presenter’s views says Raymond Snoddy: they are not very sound and fit all too precisely with an emerging Conservative agenda.

If it wants to survive another 100 years, the Professional Publisher’s Association has to help the industry solve the nitty-gritty of what magazines should be and do – and what the business models might look like.

As online social platforms grow, what is now driving the discovery of new music – humans or algorithms? The answer, says GfK’s Colin Strong, is surprising, and has important repercussions for content discovery more generally.

After a trip to the asi European Television Symposium earlier this month, Richard Marks believes, in principle, that TV audience research really does have a hybrid future – but how will it work in practice?

There has been speculation that Tim Hipperson’s departure from Zenith is linked to the loss of two of the company’s core clients. However, this theory is flawed, says Dominic Mills. Here, he explains why…