More Opinion articles

Raymond Snoddy takes a look at the effect the arrival of the Royal baby has had on the Royal brand, and asks whether the hype around the new addition will affect newsbrands in the long run…

Pierre Chappaz, CEO and co-founder of Ebuzzing says that distribution is the queen of content – and argues that there are three phases of distribution if videos are to become viral sensations…

Simon Pont recently launched his new book ‘Digital State: How the internet is changing everything‘, and Newsline regular Greg Grimmer has contributed. So what exactly does he say the Digital State is?

Nowadays, the question facing consumers is less about ‘What’s on?’ and more about ‘What would I like to watch and where can I find it?’, says GfK’s Colin Strong, and this poses a real challenge for the venerable electronic programme guide, which seems increasingly ill at ease in today’s environment…

Tesco’s new campaign was meant to be the big-game changer but instead, has turned out to be one great big plateful of poo, says Dominic Mills, as he asks where exactly it all went wrong…

The Future Foundation’s Richard Nicholls takes a look at the part that Artificial Intelligence plays between consumers and brands, and explains why today’s AI so often does little to convey the personality of the brand behind them.

Kantar Media’s Alice Dunn takes a look at net-engagers, or ‘true media-multitaskers’ – a money obsessed group of youths that many marketers should find highly attractive and worthwhile when it comes to targeting audiences…

Brian Jacobs, Founder, BJ&A; Founder Director, Enreach, explores the often strained relationship between agencies and procurement chiefs, and explains why agencies need to change their game.

Published author Simon Pont recently launched his new book, ‘Digital State: How the internet is changing everything’, and exclusively shares his thoughts with Newsline on exactly why the digital state is so important to us all, and what it all means…

Another outbreak of trebles all round as the BBC made further progress in reducing the size of its phalanx of senior executives, says Raymond Snoddy. And then, something truly extraordinary happened…