More Opinion articles

Alex Franks, director at Blyk, looks at location based marketing and the huge potential this has to marketers if used intelligently.

Dean Wilson, UK MD at Active International, looks at the future of the outdoor industry and the impact of digital outdoor on the medium

So what effect has The Guardian’s 20% cover price rise had on its sale? Well, its hard to tell from the audited data in the public domain. September’s ABC tells a pretty gloomy story.

The morning session at this year’s MediaTel Group Connected TV Experience conference was in danger of breaking out into violent agreement at times, but was all the more informative for it, as a new consensus is emerging regarding what ‘connected TV’ actually means and where the opportunities lie.

Raymond Snoddy gives an insight from Tuesday night’s launch and accompanying debate of the near-instant book ‘Mirage In The Desert? Reporting the Arab Spring’ – a book which tracks who ‘won’ and who ‘lost’ the media battle…

What was always seen as TV’s greatest weakness – its passive audience – is actually its greatest strength. It’s a fact of life that the predominant mindset when we are watching TV is “entertain me… but don’t make it too hard!”

Jim Marshall says we need to review exactly how connected TVs, mobile phones and iPads etc are going to impact overall viewing and then get into a serious debate about effectively starting again with a single research system measuring cross media/platforms audiences…

Neil Sharman, head of research and analysis, Telegraph Media Group, says that in tough times ad-land needs a monument of hope. He unveils the kind of statue he has in mind…

Simon Andrews, founder of the full service mobile agency addictive!, on Steve Jobs, the iPhone 4S and what is next for Apple…

Raymond Snoddy asks whether the mainstream media plays a crucial role in defining the agenda of social media – rather than the other way around?