As an industry verteran, Jim Marshall believes there is no comparison with the past when assessing the expertise and service offered by today’s agencies. If only competition drove everyone in the same way…
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James Grant, UK country manager at VINDICO, explains why he thinks 2012 will be the year of connected TV, technology and formats, and premium content…
Raymond Snoddy says year after year Deloitte has taken the unfashionable course of highlighting the enduring power of network television while at the same time emphasising the wonders of modern technology. Until now at least they have not been embarrassed by their forecasts…
2011 was a monumental year. But where will we find the most captivating moments of 2012 and why should advertisers take note? Geoff Copps, research & analysis manager at Telegraph Media Group, explores…
Simon Andrews, founder of the full service mobile agency addictive!, on last week’s CES, connected TVs and Sky’s new deal with Zeebox…
Raymond Snoddy: ‘The Editors’, both present and former, turned out to be a motley lot with no coherent view, either of the world or media regulation, at the Leveson inquiry this week. But, fear not, help is at hand – bring on the politicians…
Chris Worrell: Can advertisers use digital to tell engaging brand stories?
Scott Ferber, chairman and CEO of Videology Group, a video advertising specialist, identifies three key trends that will change the way brands use video in 2012…
Steve Smith, head of thought leadership at SMV Group, says moving into 2012 supermarkets are under pressure to acclimatise to new economic conditions, consumer demands and consumer technologies, but also take advantage of the year’s sports and royal events…
In his wide-ranging opening article of 2012, the talented Greg Grimmer manages to squeeze in the Pope, Fenton the dog, several energy companies, the Olympics, Lindsey Clay and a bit of grumpy old man…