More Opinion articles

Research the Media’s Richard Marks examines how Tony Hall’s vision of the BBC’s digital future was followed by a stark reminder of a very different era in which TV content had the life expectancy of a mayfly…

Simon Andrews, founder of Addictive!, rounds up a week in mobile, with a look at Twitter’s future and Amazon’s new Login & Pay.

You could translate much of Tony Hall’s speech to mean ‘If I close my eyes hard enough, I can pretend that BSkyB, Virgin, BT and TalkTalk don’t exist’. But most of us are looking at the future of TV with our eyes open.

Let’s not get bogged down in the apparently small issues that separate the two royal charters. In the end we are talking principles – about the separation of powers between government and a free press in a democracy.

Bob Wootton is not short of an opinion or two, and having spent 15 years lobbying and representing advertisers for ISBA, where better to start his new column than the biggest media merger in history…

Is planning a campaign based on the media platform the right move? Perhaps we should be putting more emphasis on the surrounding content and the emotional mindset it induces, via whatever platform it populates…

Last week, led by new president Ian Priest, the IPA launched its first ‘Adaptathon’ – an ambitious 18 month programme to try and improve client agency relationships. Dominic Mills reports on some of the surprising outcomes.

Digital Cinema Media’s CEO Simon Rees looks back on an atypical Advertising Week encompassing a trip to New York and celebrating a landmark achievement in digital media.

With many advertisers employing more than one agency, the challenge is to ensure they work well together. Nene Harrison, head of digital media at Ebiquity UK, offers her top tips for agency harmony.

Google says publishers need to increase engagement and therefore spend more time with their content – but is that enough to monetise online news?