When the Savile/Newsnight story first broke, Raymond Snoddy feared for the Director General’s future and asked: “Could it be that the BBC will finally get, rather sooner than expected, what many people thought it should have had all along – its first woman director-general?” Today he sees no reason to change that view.
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Simon Andrews, founder of the full service mobile agency addictive!, rounds up this week’s mobile news.
Starcom MediaVest’s head of thought leadership, Steve Smith, outlines the opportunities presented by Smart TVs.
Patricia Kill of Trish Kill Consulting, gives her perspective on the recent MediaTel Electronic Trading Debate.
Sean Dromgoole, founding partner of Some Research – qualitative research providers for the video games industry – on the competitive forces impacting the games industry as it emerges into the questioning light of day.
Raymond Snoddy explores the growing complexity around broadcast and programme rights.
Neil Sharman, head of research and analysis, Telegraph Media Group, says that those advertising 4G networks and handsets have the benefit of foresight on their side…
Media commentators across all forms of media are filling time and space with analysis and minute-by-minute coverage of the US Election. Moreover, the British media report that the result is too close to call.
Greg Grimmer: LinkedIn has always been discussed in quite derogatory terms by the agency world.
Michael Bayler, strategist and author, Bayler & Associates, writes: Engagement continues to both fascinate and bewilder stakeholders right across marketing and media. An underlying question that’s key to the discussion is whether brand-owners should look beyond advertising for ways to build and grow brand equity?