More Opinion articles

In response to Derek Jones’s article, “Is it a struggle to build digital agency relationships?”, Brian Jacobs, founder of Brian Jacobs and Associates, explains why we need to “drop the attitude and pick up the ideas”…

informitv’s William Cooper on the future of 3D television without glasses…

The conference was not just about the BBC and Sky – it was about an industry that felt it delivered world-class, diverse and (often) risk-taking content, but was not getting enough recognition and that was suffering unreasonable pressure on production budgets…

Raymond Snoddy on Mark Thompson’s lecture; the value of the BBC; and how Jeremy Hunt “has got the hang of dodging tricky questions with commendable speed”…

Derek Jones, MD for MediaTel Group, asks if “the temptation in the digital world is more and more to play safe, save time (and cost) and use the middleman…?”

Jason Cromack, chief executive officer of Lateral Group, explains how the future of government advertising depends on communicating with the public “in a way that succeeds in combining the traditional platforms through which campaigns are conducted…”

Lucas Brown, joint MD at Total Media Limited, explains why and how the IPA’s Value of Advertising group wants to “create a culture of effectiveness”…

Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, argues that although online media is “currently very in vogue due to immediate measurability”, we can’t rely on numbers only…

In his latest column, Raymond Snoddy sets the scene for this weekend’s MediaGuardian Edinburgh International Television Festival where “entertainment is virtually guaranteed”. Mark Thompson’s MacTaggart lecture “had better be good” and Jeremy Hunt should at least be “more coherent”…

Loren McDonald, vice president of industry relations at Silverpop, explains why “email is not dead, dying or even falling sleep” and why its relevance to the marketing community will never simply drop off the radar…