Commercial radio as a whole will be pleased with the year on year performance, despite the slip back in share vs the BBC this quarter. Within this set of figures though, there are some clear winners.
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If I was an analogue radio operator, these figures would scare me. Digital-only stations’ numbers are going up and digital listening is a growing percentage of heritage stations’ audience – in London often 25% to 40%.
Digital has emerged as the star of today’s RAJAR results with almost 4 million more people tuning in via DAB than this time last year – a really promising step in the right direction for switch-over.
James Cridland, managing director of Media UK and a radio futurologist, says the latest digital listening figures are a welcome, gradual, improvement: but anyone expecting the internet or DAB to replace FM listening any time soon might have egg on their face…
Raymond Snoddy says “the Press is drinking at the Last Chance Saloon”…again and the industry had better pay attention.
Joule’s Tamsin Hussey says combining mobile and social enables marketers to reach consumers in new ways and new contexts – and calls for a new approach…
Mike Baker, CEO at the Outdoor Media Centre, says the trade body’s recent relaunch has happened just in time for the Olympic Games: “Outdoor will be the universal branding medium. It is already now. But even more so in 2012″…
In response to Brian Jacob’s article – Cross media measurement has been an issue for as long as I can remember – Belinda Beeftink, associate director, media research at the IPA, says the TouchPoints survey goes a long way to understanding what the consumer is doing across all media…
James Whitmore, managing director at Postar, on the sometimes wearing, occasionally amusing and always time consuming audience research debate…
Patrick Mills, IPA director of professional development, wonders whether we are moving to an era where all businesses take charge of their own learning and development – integrating it into the fabric of their organisations…