Forget the never-ending ‘year of mobile’ – it is all about the week of mobile. IAB and PwC released the findings from their annual mobile advertising spend study yesterday, showing that advertising on mobile devices increased by 157% in 2011 to a new high of £203.2 million.
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Alistair Hill, CEO of On Device Research, says it’s the brands who seek to interact with customers through targeted rich media mobile advertising who are the ones most likely to achieve maximum cut through…
Bruno Pereira, co-founder and director, TV App Agency, asks: does your brand belong in the living room?
Gary Cole, commercial director at O2 Media, on new models, agency structures & other ninja tricks driving the mobile sector…
Simon Andrews, founder of the full service mobile agency addictive!, on SXSW: This year all the buzz was on location apps that tell you who is around and EverythingMe…
The Leveson inquiry, Hackgate and/or Horsegate are becoming more and more humorous by the day. Just when you thought it was quietening down along comes another “moment” that makes those of us who are not involved titter… Are the Met Police just getting nasty or do they have a real dark sense of humour?
Steve Smith PhD, head of thought leadership at Starcom MediaVest Group, discusses supermarket media spend and how Waitrose needs to invest more carefully to create loyalty among its customers…
Raymond Snoddy: Leveson is already having a chilling effect on popular journalism – as seen in the blandness of the Sunday edition of The Sun and most Sunday tabloids following the demise of the News of the World…
Jim Marshall says Ofcom’s ‘Project Apple’ investigation is misplaced and irrelevant – unless of course they can demonstrate that BSkyB has not behaved in a ‘fit or proper’ way, which they won’t be able to…
Bobi Carley, commercial director at Disneymedia+ UK & Ireland, says the E in BEO, certainly within the context of partnerships, delivers the amplification of activity…