I am not big on research…well unless it’s the sort of robust sampling research used by some of my favourite mags on what’s hot and what’s not in the style stakes.
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This years asi European TV Symposium held in Amsterdam opened the doors to Facebook and Google for the first time, recognising their growing significance in social TV and in TV research.
“Don’t be seduced by opportunistic solutions from the digital world,” RSMB managing director Steve Wilcox warned delegates at the asi 2011 European TV Symposium during the event’s main research session. “What sounds plausible on the surface may fall down in operation.”
There is another walking, breathing, potential solution to at least some of the problems of the local publishing industry and he is called Sir Ray Tindle. Tindle Newspapers, famously started after the war with Sir Ray’s £300 demob payment, has always seemed particular – one man’s vision.
I always enjoy reading Greg Grimmer’s blogs and last week’s was no exception. His memories of trading (intellectual) blows with Phil Georgiadis at Media 360 a few years ago – about the future of online advertising – felt both nostalgic and curiously contemporary at the same time. There was one paragraph, though, that got me thinking about the whole topic of reach and frequency and its relevance in today’s communications landscape.
Jim Marshall says in our modern world of joined up media channels integration is now key. What this means in practise is that campaigns cannot begin and end with just a TV ad…
Andrew Troullides, chief media officer at IMD, was a panellist at MediaTel Group’s Why Aren’t We All Trading Electronically? event this week. Here he offers a sketch of the morning’s debate…
Simon Andrews, founder of the full service mobile agency addictive!, on mobile flash, Siri and futurology…
… admit that he knew there was a culture of illegality in parts of News International but decided to do as little as possible about it. That way leads straight to the dock. The alternative is only marginally less unpleasant – admit to incompetence!
Dr Steve Smith, head of thought leadership at Starcom MediaVest Group, reveals key insights from research in to people’s engagement with brands on Facebook…