Greg Grimmer says HBO has built a paid-for subscription business in the US by producing high-quality drama – a feat not managed by Sky or indeed anyone else in the UK. Sky’s belated response to this has not been to try and re-create the formula with UK talent tub, but to import in its entirety – I give you Sky Atlantic. So well done to Sky for the next phase of its world domination and farewell to free-to-view high-quality US dramas on the BBC, ITV & C4.
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In response to the article ‘Do agencies care about media research?’, Richard Bedwell, consultant, says the view that the media researchers are just making jobs for themselves is very old fashioned and backward looking.
Simon Andrews, founder of the full service mobile agency addictive!, predicts what will be big news at this week’s Mobile World Congress…
Raymond Snoddy on radio – a talkSPORT football match made in heaven; record audiences; and how to replace dead Radio 4 listeners…
John Straw, CEO and founder of Linkdex, says for brands and companies to have a fighting chance of success in the next decade they need to optimise their presence on search engines…
In response to Tess Alp’s comment – The potential for TV + mobile is something to celebrate not an excuse to carp – Simon Andrews, founder of the full service mobile agency addictive!, uses Robert Heath’s work to support his original point.
In response to Simon Andrew’s latest Mobile Fix, Tess Alps, CEO of Thinkbox, says “if TV ads don’t work how come you’re expecting people to pick their mobiles to interact with them?”
Simon Andrews, founder of the full service mobile agency addictive!, says that while TV has hung onto eyeballs, TV advertising has lost for the war for attention…
Commercial radio as a whole will be pleased with the year on year performance, despite the slip back in share vs the BBC this quarter. Within this set of figures though, there are some clear winners.
If I was an analogue radio operator, these figures would scare me. Digital-only stations’ numbers are going up and digital listening is a growing percentage of heritage stations’ audience – in London often 25% to 40%.