More Opinion articles

James Whitmore, managing director at Postar, on his experience of falling on the wrong side of the media line…

Martin Galvin, director of agency sales at Specific Media, on why he thinks TV is the sun in the screen solar system – every other device orbits around it and needs its warmth to survive…

Steve Smith, head of thought leadership at Starcom MediaVest London, looks at brand ‘likes’ on Facebook and, perhaps more importantly, interactions…

I have just returned home after a three week sojourn in a Turkish haven of tranquillity, where I have spent time recovering from an addiction I never knew I had…

Raymond Snoddy asks: Can a local TV station run as a sustaining business once the BBC subsidies end? Will enough viewers watch? Will advertisers be the slightest bit interested?

John Billett suggests a new criteria for judging the real effectiveness of campaigns entered for industry awards.

As the marketing world continues to evolve, Liz Wilson, CEO at CMW and Chris Willingham, partner and CMO at Fallon discuss how to redesign client service in order to keep pace.

Simon Andrews, founder of the full service mobile agency addictive!, looks a the latest developments in m-commerce and the accelerated pace that retailers are embracing the method.

James Grant, UK country manager, Vindico, says great content on the TV, great devices that allow personal and immediate interaction, and great communication apps all demonstrate the continued growth of ‘second screening’…

Alistair Hill, CEO of On Device Research, says mobile brings advertisers and users closer to real world commerce transactions, providing the opportunity to bring mobile advertising CPMs in line with online CPMs…