China’s GDP is predicted to grow by around 7.5% this year – far above that of most Western economies – so the opportunity to do business there remains enormous; but this poses challenges for those that wish to penetrate its complex, powerful, fragmented and rapidly changing media landscape. By Millward Brown’s Managing Director in Shanghai, Jason Spencer.
Showing 4891-4900 of 6,077
More Opinion articles
With the winter fashion weeks well under way, Kantar Media’s Alice Dunn takes a look at a new study that reveals that in Britain 10 million adults care deeply about what they wear. So how can marketers target this audience most effectively?
Simon Andrews, founder of Addictive! talks mobile disruption, Twitter advertising and Google Glass.
It’s not often that people earn praise before they have actually turned up for a new job. But Tony Hall, the BBC’s incoming director-general, has already played a blinder while still sitting in the Royal Opera House. By Raymond Snoddy.
The time we spend with newsbrands is increasing says Newsworks’ chief executive Rufus Olins – which is great news for advertisers as they look to ensure they hold our attention in an age of mass distractions.
John Lewis and Apple have embraced the best of both physical and virtual retail, combining on and offline to profitable effect says News International’s Abba Newbery. And the newspaper market is doing the same – offering a great physical experience backed up by a complementary online engagement.
The Future Foundation’s Richard Nicholls has been tracking a number of trends that have charted the rise of consumer empowerment – and his findings show evidence of a ‘hyper-individual’; a powerful consumer living in the cloud, super-charged and regaining control in the market place.
Last year Greg Grimmer had to pretend to be a plumber to mask his allegiance to advertising – but this year, as Ad Week finally comes to the UK – with Media Playground a partner event – he wants us to stand proud and finally celebrate his beloved industry.
Simon Andrews, founder of Addictive! looks at the latest developments for internet TV.
With an average segment of the Super Bowl audience watching the game in large noisy groups, communicating a message without sound is critical. And with a $4 million price tag, a lot is at stake if advertisers get this wrong. By Darren Hamer, Managing Director UK, EyeTrackShop