Chris Humphrey, general manager, international markets at Adgent Digital, says if brands want ‘stack it high, buy it cheap’ online media, look no further than ad exchanges or DSPs – however, if brands really want to differentiate themselves, they should sprinkle creativity throughout their online activities.
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I attended two events on connected TV last week, and, accepting natural bias, one (our own!) enthused me and left me scratching my head at the number of “hedging your bets” alliances that are going on out there across numerous exciting platforms; whilst the other left me, well… just plain concerned.Let’s start positive. Our second… Continue reading The future of TV excites us… rather more than our millionaire MPs!
Raymond Snoddy asks are we all being had when it comes to Widdy’s Strictly staying-power and constant cheap thrills from the X Factor camp? If so, it is certainly working on the ratings rat race front…
Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer says “there’s only one thing guaranteed in advertising, you will lose business! This cheerful ditty keeps me going on the new business trail, looking for those clients who want ambitious, forward thinking work for their business.”
Raymond Snoddy reveals all from the MediaPro conference – GNM is making more money from its online dating service than NI is from Times online; i has only been selling around 125,000 a day; and Lebedev says the Standard and The Independent are “definitely doomed” if they stay as they are…
Marnie Virdee, head of sales operations at talkSPORT, explains why last week’s RAJAR release wasn’t an “artificial blip”; what talkSPORT is doing to help commercial radio compete on a level playing field; and how the station copes with not having “the same deep pockets of the BBC” when it comes to sports rights…
Jim Marshall questions i’s positioning and cover price; and wonders whether newspapers are facing a daunting challenge if futurist Ross Dawson’s prediction that the UK newspaper industry will be extinct by 2020 is to be believed…
In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, says a “smart mobile strategy is all about finding the right balance between richness and reach”…
James Smythe, managing director of Culture of Insight, says with research budgets being endlessly trimmed, too many “quicker and dirtier” research studies have as much chance of being destructive as useful…
In an industry whose very survival depends on the quality and quantity of top young talent it can attract, SFW’s Chris Whitson suggests we may be focusing our attentions where it is already too late to make a real difference…