More Opinion articles

Simon Andrews, founder of the full service mobile agency addictive!, on mobile advertising, mobile video and mobile money…

James Whitmore, MD at Postar, sees mobile measurement techniques as an industry changing research tool, someone just needs to accept the challenge…

I consume a lot of media, fact. And it’s not because I work in media, it’s because my whole day revolves around all-things-media. I’m probably a perfect target for advertisers…

Katherine Page, technical consultant for the National Readership Survey, says for the majority of young women the print ‘magazine experience’ is still a relevant one, regardless of how else they consume media…

Julia Hutchison, COO, APA, says for a channel that only a few years ago was dismissed because of its “free” status, customer magazines are thriving and in fact dominating the magazine market…

Raymond Snoddy says more than ten years after the CRR was first dreamed up by Granada a lot of the heat could have oozed out of the argument and CRR may be no more contentious than product placement.

Jonas Jaanimagi, head of ad operations & publisher solutions at Hi-Media, says: “I fear for the future of any ad networks that do not work very hard to add genuine value at every turn in this ever-changing landscape”…

Simon Andrews, founder of the full service mobile agency addictive!, on new partnerships, the Mobile World Congress, and Apple Vs Google…

Jim Marshall says love him or hate him, Rupert Murdoch is probably the world’s most innovative and progressive media man. Who knows whether The Daily will prove to be a success or not but interactive newspapers will develop as a result of Murdoch’s risk – giving him (quite rightly) significant influence and ownership of the market.

Social media has entirely transformed the concept of consumer engagement, so how do brands keep up? Jason Bacon, head of digital, G2 Joshua, gives some practical advice…