Steve Cox, marketing director of JCDecaux Airport, explains why media research has to be smart and persuasive insight, communicated in a simple way if it is to be useful and get used…
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I attended the always lively and entertaining ‘The Year Ahead’ event hosted by MediaTel Group last week, where we were once again entertained, informed, inspired and challenged by the predictive powers of Ray Snoddy and Torin Douglas, the Mitchell and Webb of media punditry.
So 2011 was the year of newspapers… and with the Leveson inquiry and police investigations continuing, it is hard to see “Hackgate” being off the news agenda.
Simon Andrews, founder of the full service mobile agency addictive!, on Apple’s new iBooks 2, Amazon, New TV, branded utility and SOPA…
Steve Smith, head of thought leadership at SMV Group, says mixed retail results highlight the need for supermarkets to carefully navigate the emerging multi-channel retail world…
As an industry verteran, Jim Marshall believes there is no comparison with the past when assessing the expertise and service offered by today’s agencies. If only competition drove everyone in the same way…
James Grant, UK country manager at VINDICO, explains why he thinks 2012 will be the year of connected TV, technology and formats, and premium content…
Raymond Snoddy says year after year Deloitte has taken the unfashionable course of highlighting the enduring power of network television while at the same time emphasising the wonders of modern technology. Until now at least they have not been embarrassed by their forecasts…
2011 was a monumental year. But where will we find the most captivating moments of 2012 and why should advertisers take note? Geoff Copps, research & analysis manager at Telegraph Media Group, explores…
Simon Andrews, founder of the full service mobile agency addictive!, on last week’s CES, connected TVs and Sky’s new deal with Zeebox…