As new media channels emerge, marketers and media agencies are often unclear how to allocate spend among the myriad channel options, but there is a safe way of investing in high, medium and low risk strategies.
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Jim Hytner, worldwide CEO of Initiative, talks exclusively to Dominic Mills for MediaTel’s Newsline.
Tablet devices are a godsend for marketers says Rufus Olins, CEO, Newsworks – so why are so few unsure how to exploit them?
Jim Hytner, worldwide CEO of Intiative, talks exclusively to Dominic Mills for MediaTel’s Newsline.
Simon Andrews, founder of the full service mobile agency addictive!, rounds up this week’s mobile news.
With the eyes of the world on London during the summer, what media came out on top? Was it the first really convincing social media games, or did traditional media hang on by the fingernails to their ascendancy? The answer is a bit of both.
As newspapers relish in the great embarrassments of the BBC there are still important points to consider before Lord Justice Leveson sends his report to the printers, particuarly when it comes to regulation, writes Raymond Snoddy.
As David Montgomery gathers industry support for a bid for DMGT’s regional newspaper interests, Northcliffe, is he providing an ideal opportunity to prove to a world of doubters he has always known what he’s doing?
Jim Marshall, chief client officer at Aegis, saw the US election campaign as a fascinating aspect of the American political way and a wonderful media jamboree, but thinks most people in the UK would be horrified if our own politics went the same way.
Claire Spencer, Insights Director, UM London, looks at the ways to exploit the growing trend of multi-screen viewing.