Kathryn Jefferies, head of media at Equi=Media, says as TV ad targeting rises, the challenge for the TV industry will be to use the data they have to target consumers as effectively as online, and as seamlessly.
Showing 4741-4750 of 5,293
More Opinion articles
Dominic Finney, founder and director at FaR Partners, on the role of brand metrics and measurement standards in driving absolute spend growth in digital.
Marius Cloete, head of research at the PPA, says for publishers the real game-changer isn’t developing that elusive killer app, it’s the realisation that end-users want our content and we continuously need to rise to the challenge of giving them access to it.
Mark Thomson, media director at Royal Mail, says as the industry moves at pace into the new decade, marketers must abide by the three ‘r’s’ – relevance, response and restraint if they are to succeed.
Simon is chairing MediaTel Group’s Come on Mobile… Stand Up and Deliver! event in London today. For up to date comment, follow us on Twitter (MediaTelGroup – #MTmobile). Full coverage on Newsline later today and next week.
Mike Darcey, chief operating officer at BSkyB, took the opportunity of a speaking slot at the ISBA 2011 annual conference today to promote Sky’s content investment and innovation record, and get in a dig or two at the competition.
Raymond Snoddy on what went wrong: When it comes to relaunches, gentle, gradual, evolutionary change is obviously best. But everyone forgets that. The excitement of the new and shiny takes over. Daybreak managed to put its finger on every mistake it was possible to make and include it in the big plan.
Chris Worrell, european research manager at Specific Media, looks at the value of digital data and the importance of traditional media research – as the two worlds of digital and TV collide with the rise of online video.
Hugo Drayton, CEO of InSkin Media: Facebook highlights the market tendency towards ‘winner takes all’ – a market where it becomes tough, if not impossible, for competitors to build viable businesses.
Fresh from Facebook HQ, Greg Grimmer is impressed by the vision, ambition and pace of the Facebook juggernaut, and by its slogan ‘Fail Harder’ – a statement of belief that is perhaps missing from current UK advertising culture in 2011.