More Opinion articles

Raymond Snoddy: If Lord Patten can handle the sometimes sulphurous politics of a major university, never mind the Tory party, then the manoeuvrings of the BBC are tame by comparison…

Dean Wilson, UK MD at Active International: “Challenges for the press are many but I doubt whether there will be a day in my life when I won’t be able to get what I want to read on good old analogue processed tree.”

Alex Franks, director at Blyk, says developments in mobile coupons, NFC and mobile payments will be the catalyst that fires a significant shift on mobile ad spend…

The latest NRS figures signal that consumers’ appetite and demand for quality branded editorial content continues to go from strength to strength, according to Julia Hutchison, COO at the Association of Publishing Agencies (APA).

Simon Andrews, founder of the full service mobile agency addictive!, on all things mobile – app development, web apps, Facebook, QR codes and 4G…

In response to Jim Marshall’s latest column, Ofcom trading review: a little too late?, John Billett claims his comments are “unwise and ill-informed”…

Raymond Snoddy: Whatever numbers are being released, there is always room for sages like Sir Martin Sorrell and John Hegarty to add that little bit of something extra – experience, judgement, balance…

Jim Marshall says Ofcom needs to spend its time managing a TV market that is evolving very quickly, and it will best do that, not by introducing new rules, but by letting existing regulations apply until such a time when the market decides that they are obsolete and no longer relevant…

Simon Andrews, founder of the full service mobile agency addictive!, reveals some interesting insights from the Open Mobile conference…

Philip Ricketts, head of door to door strategy, sales and marketing, Royal Mail, says marketers who don’t embrace new technologies that drive value from their mail and online campaigns risk being left behind…