More Opinion articles

Last year Greg Grimmer had to pretend to be a plumber to mask his allegiance to advertising – but this year, as Ad Week finally comes to the UK – with Media Playground a partner event – he wants us to stand proud and finally celebrate his beloved industry.

Simon Andrews, founder of Addictive! looks at the latest developments for internet TV.

With an average segment of the Super Bowl audience watching the game in large noisy groups, communicating a message without sound is critical. And with a $4 million price tag, a lot is at stake if advertisers get this wrong. By Darren Hamer, Managing Director UK, EyeTrackShop

The battle for a new form of press regulation was always likely to turn into a mess says Raymond Snoddy – and now it seems the newspaper industry has got a little tired of it all and decided that the Royal Charter is the best they can get; the political compromise that avoids overt statutory involvement.

The digital ecosystem is becoming increasingly complex, as brands split their video budgets between online, mobile and connected TVs. So what’s the optimum mix? Rhys McLachlan, Director of Corporate and Business Development at Videology investigates.

GfK’s Wendy Jones and IAB’s Alex Kozloff look at new research that helps us to understand the ways in which mobile has changed the path to the consumer – from Apple’s Passbook to Marks & Spencer’s in-store Wi-Fi offerings – and ask what brands need to do to ensure success.

As a term, big data is now a jargonistic cliché, says Dominic Mills. It’s over-used, mis-used and abused. It’s become the prerogative of people who peddle snake oil in the form of hugely expensive consultancy and software, luring in the suckers…and now marketers have got some major hurdles to overcome.

The thing that killed HMV was the fact the ‘new’ players just kept improving their businesses – investing in new features and perfecting the way their sites work. By Simon Andrews, founder of addictive!.

Jeremy Toeman, CEO of Dijit Media, has no idea what a Honey Boo Boo is, nor what the Amish Mafia is after – but his thoughts are very clear when it comes to predicting the buying behaviour of TV watchers.

Matt McNally, Business and Strategy Analyst at Decipher, takes a look at Apple TV – that much-rumoured, but never confirmed device – and offers his thoughts on what we might expect.