Dean Wilson, UK managing director at Active International, gives some practical advice for media agencies looking to form partnerships with corporate trade companies (which allow brands to sell under-performing assets in return for trade credits)…
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In response to Raymond Snoddy’s latest local TV solution, Robert Kenny, MD at Human Capital, talks numbers: “Perhaps I’ve just had a bad pint, but local TV economics still give me a headache”…
Raymond Snoddy believes he has found the solution to the local TV conundrum – something, he says, that has been under our noses all along and would work (a light-bulb moment that happened in a pub on the way to a QPR game no less)…
In response to Derek Jones’ Standing out in a world of TV clutter article, David Spon-Smith, consultant at Accenture, joins John Billett’s discussion – Is television out of touch when it comes to marketing itself?
In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, talks Google and display ads; the importance of location and search; linking mobile with TV and press; and finally M&S mobile commerce…Eric talks up mobile – againGoogle’s laser focus on mobile has been covered here plenty of times, so there… Continue reading Mobile Fix – Google; Facebook Places; and integration
Helen Gawor, Connect Insight, says: “Online advertising effectiveness studies became a joke when one research supplier was asking respondents ‘Have you seen any advertising for X brand’ when the ad was clearly on the page hosting the research…when it’s bad, it’s really bad!”
In response to Raymond Snoddy’s article, Robert Kenny, MD at Human Capital, says: “Local TV has a high hurdle to clear to reach profitability, and with waning consumer interest and increasing competition for ad revenue the bar is getting higher all the time…”
Raymond Snoddy says “local TV in the UK would be a very good thing and Jeremy Hunt is clearly serious about trying to establish it… It’s just that there might be fundamental economic reasons why this sector has not flourished, or even managed to established itself at all in the UK…”
Nigel Walley, managing director of Decipher, says: “The Canvas project has been tortuously slow, and since 2007 the world has changed”…
Simon Kendrick, research manager at Essential Research, unveils the real facts about mobile internet usage…