More Opinion articles

After a series of high-profile flops, this week sees the death – or at least the deep-freeze – of 3DTV made official. So what does this mean for the media industry? Raymond Snoddy looks at the impact for everyone, from broadcasters to TV manufacturers.

In the second of our series looking at the future of Britain, OMD UK’s insights director Chris Worrell explains how, in ‘Creative Britain’, brands need to think quickly and nimbly – because if they don’t, a tech empowered, entrepreneurial minded public will build a product that meets their needs themselves.

After both the BBC and ESPN put their 3D development on ice – citing a lack of consumer appetite for the technology – Richard Marks, director of Research the Media, asks how do we research what people will actually do as opposed to what they think they want?

It has suffered from a poor image in the past, but in the last ten years media barter has cleaned up its act says Frances Dickens, chief executive and co-founder of Astus Group – and as the pressure mounts to save money, expect it to become more commonplace.

If an agency wants to get famous and secure the opportunity to produce great work in a win-win scenario, then there is a very particular client that many would never touch with a bargepole – but for the right agency it’s a gift horse not to be spurned says Dominic Mills

Digital Cinema Media’s CEO Simon Rees shares his thoughts on the challenges of connecting with today’s increasingly connected consumer – and tells us a bit more about the new mobile app currently trialing in ODEON cinemas…

In this week’s Mobile Fix, Addictive! founder Simon Andrews talks about the gradual merging of new and old TV, and explains why clever ways of using old technology can be just as interesting as the new ‘in’ thing…

As mobile usage continues to grow at unprecedented rates, so does the divergence in what constitutes the right standard for mobile activity measurement – so Alok Kapur, global head of mobile strategy at Experian, has set out five key questions he believes every marketer should ask to make mobile data work effectively.

Brands should forget chasing likes and followers and instead start with the consumer, says Mindshare’s head of creation Laura Scanlon. The future is marked for the brands that can create ideas routed in real human understanding; that can close a pain gap or enhance a love to ultimately make our lives better, happier and easier.

As News Corp starts its new life as a separate company, Raymond Snoddy examines the impact the split will have – and asks if the media mogul has one last fight in him as he continues his love affair with newspapers.