More Opinion articles

A recent world-wide report has shed light on a new breed of news lover – and they’re young, tech-savy and obsessed with filling their dead time with a quick news fix. So who are they and what makes them tick? Newsworks’ CEO Rufus Olins takes a look…

One of many challenges faced by traditional publishers embracing the multimedia world involves online video. How can they successfully incorporate video content in their digital offering, generate meaningful volume and effectively drive revenues, without damaging the user experience? Mark Davey InSkin Media’s Director of Publisher Services, Europe, investigates.

Brands looking to shift TV money towards online video need to look for quality in three key areas: management, content and results. Get the first two steps right and the third comes naturally, but each is a vital part of the targeting equation says Dave Randall, commercial manager UK at Videology Group.

There are clear signs in the UK that today’s ‘radical’ is not much more than a ‘pop radical’ – someone only able to identify superficially with a cause rather than becoming deeply immersed in a protest movement. What does this say about Britain today, and how do brands fit into the picture? The Future Foundation’s Karen Canty investigates.

DCM’s Zoe Jones looks back on her eventful week in Cannes – where she was impressed by both the quality of work and the people that she met…not to mention a bunch of oversized stuff.

‘Dumb Ways to Die’ might have won five Grand Prix prizes at Cannes, but it’s a joke, argues Dominic Mills. A nice piece of work, of course – but public safety ads are a lot easier to do than solving the major marketing challenges for the serious clients who look to Cannes for the inspiration to really shift attitudes and products.

As Facebook announces Instagram’s newest adoption – a potential ‘killer’ feature for advertisers across the globe – Simon Andrews, founder of Addictive!, takes a look at the rivalry between long and short video.

Digital Cinema Media’s marketing director, Zoe Jones, continues her Cannes adventure – and admires the impressive haul of awards from UK agencies.

In the run-up to the sporting season, the battle between BT and BSkyB continues – and with BSkyB refusing to air its rival’s multi-million pound ads, it’s clear that they’re taking the threat seriously, says Aegis’ Jim Marshall. But what exactly is it that BT is threatening? It certainly isn’t BSkyB’s football coverage…

In a moment of admirable honesty, Sir Martin Sorrell said that the amount of corporation tax a company pays was really “a question of judgement.” However, the tipping point will come when international players such as Google and Amazon decide it is purely in their corporate interest to avoid the social stigma attached to highly artificial forms of tax avoidance, says Raymond Snoddy.