More Opinion articles

Three new approaches are making online marketing campaigns more efficient and effective – and when all three are combined intelligently, the effectiveness increases exponentially.

Christmas: a festival based on a myth where social norms are lubricated by dishonesty – and, of course, Christmas advertising has traditionally reflected this. So how have advertisers judged the national mood this year?

Simon Andrews, founder of the full service mobile agency addictive!, rounds up this week’s mobile news.

Our new Newsline columnist, Dominic Mills, interviews Jim Hytner, worldwide CEO of Initiative.

Jim Hytner, worldwide CEO of Initiative, talks exclusively to Dominic Mills for MediaTel’s Newsline – concluding today with the fifth and final video exclusive.

Global Android activation is currently outpacing the number of babies born and the rise of nomophobia – a fear of being without our phones – proves that the future is all about mobile. So how can brands deliver a great consumer experience?

Jim Hytner, worldwide CEO of Initiative, talks exclusively to Dominic Mills for MediaTel’s Newsline.

Preliminary skirmishes are hotting up in the battle for the future of press regulation as Lord Justice Leveson prepares to publish his long-awaited report – and the increasingly bitter salvoes are starting to get very ugly.

Jim Hytner, worldwide CEO of Initiative, talks exclusively to Dominic Mills for MediaTel’s Newsline.

Andy Eardley, director and co-founder of the TV App Agency, on smart TV connectivity and how to encourage users to interact.