More Opinion articles

Katherine Page, technical consultant for the National Readership Survey, says if a sample doesn’t do a good job of representing the universe then the audience data is likely to be flawed…

Simon Stanforth, group search director at Starcom MediaVest Group, says as long as brands continue to develop creative messaging, products and experiences, they will be rewarded by word of mouth…

Starcom’s Liz Nottingham and chair of the IPA’s People Management Group on ‘work is an activity, not a destination’…

In response to Derek Jones’ Standing out in a world of TV clutter article, Richard Bedwell, director at Bedwell Media Ltd, joins John Billett’s discussion – Is television out of touch when it comes to marketing itself?

Despite the killer headlines, it seems unlikely that Blackberry’s new tablet device will come anywhere near to denting Apple’s leading market share, let alone diminish it completely.

In response to Derek Jones’ Standing out in a world of TV clutter article, John Billett, director and owner of Johnbillett.com, wonders why so many media businesses fail to market themselves…

Lisa Rokny, head of digital development at CBS Outdoor Limited, explains why media channels need to link traditional environments with digital solutions, and integrate communications planning, media and creative agencies to succeed in the new media landscape: “People and process are the real barriers not media or technology”…

Raymond Snoddy on paywalls: “Everyone in the media business, with the possible exception of immediate rivals, is praying that somehow, against all odds and conventional wisdom, the Murdoch hunch will prove to be right…

Ian Hitt, managing director of Epsilon International EMEA, goes back to basics to create brand loyalty – “send a simple email that provides consumers with the right information at the right time”…

Neil Perkin, founder of Only Dead Fish, explains why in a world submerged by endless information, quality content curation has a high value…