Gavin Sinden, digital strategy director, Equi=Media, says targeting has come on in leaps and bounds over the last year but there are still some big developments in its future…
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Neil Sharman, head of research and analysis, Telegraph Media Group, says we are distracted from two truths about advertising. Firstly branding online works. Secondly print advertising works in a different way to ads on TV, helping increasingly picky consumers make active choices.
In the second Mobile Fix of 2011, Simon Andrews, founder of the full service mobile agency addictive!, says retailers with a smart mobile strategy will gain a competitive advantage over those who sit back and watch new tools and new players re-engineer retailing.
Raymond Snoddy says Max Mosley has come back to haunt his tormentors: “There is every chance that the judges of the Human Rights Court in Strasbourg could create the Mosley manoeuvre – a new extension of privacy law, which could turn out to be very onerous for the press.”
Luke Aviet, managing director, GoViral, says this year, money will be made from strategic joined up plans for branded content (yes, putting the ‘interesting’ content alongside the ‘boring’ content)…
Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, begs, borrows and steals predictions for the year ahead – Sorrell is going to get richer; it will be the year of mobile or location-based ads or digital outdoor (maybe); MySpace will shut; and Mail Online will become bigger than bbc.co.uk/news to name just a few…
In the first Mobile Fix of 2011, Simon Andrews, founder of the full service mobile agency addictive!, points to predictions for the year ahead – and makes a few of his own…
Raymond Snoddy says despite the poisoned chalice left to him by Vince Cable, Jeremy Hunt will be in the relatively comfortable position of being able to accept a Competition Commission go-ahead for Murdoch’s takeover of BSkyB before the year is out…
Raymond Snoddy becomes a fortune-teller for the day – “everyone can head off to celebrate Christmas in the queues at Heathrow secure in the knowledge that 2011 is sorted. Well, apart from Vince Cable that is – when a politician becomes totally ridiculous the consequences are always inevitable”…
There has been plenty to discuss in the last twelve months and we have covered much of it across Newsline and at MediaTel Group events. I cannot see 2011 being any less interesting.