Simon Andrews, founder of the full service mobile agency addictive!, on mobile advertising…
Showing 4831-4840 of 5,626
More Opinion articles
Elliot Parkus, media director, AdConnection, gives a list of new year’s resolutions to carry us through 2012…
Raymond Snoddy: If the behaviour of NotW journalists should turn out to be only bad, shocking, disgraceful and illegal as opposed to be beyond the pale of anything recognisably human, we have to wonder whether the Leveson inquiry has been set up on what is at least partially a false premise?
Jim Marshall reviews the trials and tribulations of the press during the past year, but says it might just be that we will look back on 2012 as a year when newspapers became resurgent…
Media agencies and media owners are in danger of failing to anticipate the impact technology will have on their businesses. Rhys McLachlan, corporate development director at Videology, explains…
Jeff Siegel, senior vice president, worldwide advertising, Rovi Corporation, gives insights from phase one of Rovi’s smart TV advertising study in the UK (in partnership with Decipher)…
MediaTel Group’s ‘First party data – the publisher’s black gold?’ event – held at the Haymarket Hotel on Wednesday – produced many views and exposed a number of market tensions. Potentially a clearer view of the future emerged from the discussions.
Brian Jacobs, BJ&A, explains why Hamish and Jim have done the industry a huge service in writing their book…
… from The Business Insider IGNITION conference in New York last week, including an Angry Birds theme park, Sheryl Sandberg (Facebook COO)’s lack of ambition to enter the White House and the iPad limiting middle class population growth…
… from the Business Insider IGNITION conference in New York last week. YouTube, Facebook, social TV, Mediamath and the “brain-dead” metric that is CTR.