More Opinion articles

… David Hulbert, director at Ravensbeck, explains how market researchers can help business leaders make the right decisions in uncertain times.

Raymond Snoddy wonders if the latest witch-hunt against Rupert Murdoch has much substance: “The only real argument is that full ownership of BSkyB will give Murdoch direct control of too much money”…

Tom Ewing, social media specialist at Kantar Media, follows up on James Myring’s ‘The piracy arms race’ article, saying there is one voice in the piracy debate that continues to be unheard – the voice of the pirates themselves…

Ed Feast, managing director of MarketPlace, comments on the advantages and disadvantages of digitising out-of-home…

…Or to put it another way – “where has the media voice of the agency world gone?” asks HMDG’s Greg Grimmer.

Mark Barber, director of planning at the Radio Advertising Bureau, says the changes to the Heart, Smooth and Capital brands are just a natural evolution but could also be an important factor in helping radio claim a fairer share of ad revenue…

informitv’s William Cooper says its early days for Google TV – “it is not as if everything Google touches turns to gold… It’s success in television is far from certain”.

Tom Cape, managing director of Capablue, looks at the commercial opportunities surrounding internet TV…

Last Christmas I forecast Chelsea would win the premiership by at least 8 points. I didn’t want them to (I don’t like Chelsea) but I bet some football mates that they would. Could be seen as a form of hedging; could be seen as a very generous/daft bet.

In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, discusses the issue of patents; the reinvention of SMS; and the promise of combining TV and interactivity…