Shaun Gregory, managing director, O2 Media: Everyone says that 2011 is at last the year of mobile. The truth is that this is just the beginning – this will be the decade of mobile…
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Raymond Snoddy: Jeremy Hunt has truly understood the benefits of delay in the political world – sometimes the most intractable problems can go away if you just leave them long enough. Time to take advantage & refer BSkyB/Murdoch to the Competition Commission; and as for the great local television project, endless delay would not be too long…
David Fieldhouse, strategy director, Linking Mobile, says something important is happening to mobile right now, which will change everything for brands and the way they approach mobile advertising. It’s called m: commerce…
James Whitmore, MD of POSTAR, shares some interesting learnings (and amusing observations) from a recent European media research conference…
Laura Holme, marketing director at Draftfcb and member of the IPA New Business & Marketing Group, says the key is to focus on a client’s emotional state rather than rational need…
Simon Andrews, founder of the full service mobile agency addictive! (and a chair at this year’s Media Playground event): Mobile disrupts. As Mary Meeker says, some companies will win big (with mobile) and some will wonder what just happened. What’s going to happen to your company?
Raymond Snoddy says finding a solution to the current super-injunction mess, farce, brouhaha will not be easy, particularly when it is difficult to define what is in the public interest v what the public is interested in (though actually what the public is interested in is a better starting place than is generally supposed)…
Luke Aviet, managing director Advertising UK, AOL & Goviral, says a 30-second TV ad or a display banner is no longer enough, users want and expect a richer and more meaningful story, driven by audiovisual and interactive content…
Sam Mikkelsen, business development manager at Adalyser, wonders who will finally ‘nail’ the challenging and complex task that is data…
Marius Cloete, head of research at the PPA, on today’s milestone for the PPA: As this article is published, the PPA Marketing Board (composed of senior commercial representatives from the major consumer publishers) will take the final decisions on how we roll out the results from our AdMeasure Project…