Although we must applaud the Lebedevs for trying to preserve iconic media institutions, the move to provide London with its own TV channel boils down to a couple of basic questions: can ‘London Live’ come up with something on a limited budget that will attract an audience – and will advertisers support the new venture? By Raymond Snoddy.
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The significance of social signals – a like or a dislike on Facebook; a tweet or a retweet – has been fiercely discussed among SEO experts for quite some time, but the debate is divided by one question: what influence do social signals have on the indexing in search engines, such as Google? By Ellie Edwards-Scott, MD UK Quisma.
The parallels between religion and social networking are striking and now, instead of praying to the void, you type into it. By James Whitmore, MD at Postar
Given the price of Superbowl ads this year, you can hardly blame an advertiser for trying to maximise the bang/buck ratio by generating as much pre-game chatter as they can, says Dominic Mills. But is this making advertising strategies cynical as they compete to be talked about before kick off?
The stats on Facebook’s user growth are amazing – they picked up another 74 million mobile users over the last quarter – but whilst this impressed some, (and surpassed analyst expectations on earnings per share) the view from Wall Street was ‘meh’. By Simon Andrews
The accepted orthodoxy is that print is about to die, but News International’s Abba Newbery is not convinced. New technologies mean that both paper and the web can work together. Is this part of the Third Age of News?
2012 was pretty unusual in the world of radio with several momentous and unique events disrupting the normal flow of listener behaviour says Andy Haylett, Survey Director at Ipsos as Newsline grabs the latest industry opinion on the RAJAR results.
Sunday Times editor Martin Ivens has issued profound apologies and accepted the cartoon had “crossed a line” – but how do you account for such an instant change of heart? There can only be one explanation and it’s all down to Rupert Murdoch and his tweets.
Ever since he embarked on an informal career questioning some of the more outlandish claims from the online community, the Media Native has been pleasantly surprised at how easy it is to ruffle feathers and generate verbal spats. After last week’s Videology riposte to his TV On Demand article, will the Media Native have the final say?
Not only can the ITV re-brand be said to be the first 21st century re-brand, says Decipher’s Nigel Walley, but ITV have a claim to be the first truly 21st century broadcaster.