More Opinion articles

Michael Bayler, strategist and author, Bayler & Associates, slices through the confusion around the nature of engagement to reveal a new model for brand building in the post-Facebook era…

Simon Andrews, founder of the full service mobile agency addictive!, on Facebook, connected TV, Google and eBay…

SMG’s Steve Smith looks at opportunities for supermarkets to engage people in-store through their smartphones…

Jim Marshall says the original purpose of the Leveson inquiry is becoming lost in an increasingly morass of celebrity style trivia…

What do you use your mobile phone for? Angry Birds, obviously, but excepting that, you probably use it for email, the odd phone call, a text message or two, and the occasional bit of web browsing.

David Brennan on why people shouldn’t be too quick to call out ‘TV is dying’; particularly when they don’t have the right facts…

Raymond Snoddy on ITV’s error in letting the South Bank show (and name) go; Sky’s ambitions in arts television; and why opera and football make the perfect combination of enthusiasms…

James Davies, strategic development director at Posterscope, on the new eco-system developing in the world of Out of Home…

Raymond Snoddy says ITV and RTL’s latest statements give testimony to the enduring power of free to air commercial television and show that the media world is working in the way it should in difficult times…

Martin Galvin, director of agency sales at Specific Media, says we have a rich canvass when it comes to the possibilities around online video this summer…