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Pay attention to the rise of easy-focus content

Pay attention to the rise of easy-focus content

10 Apr 2025 | Phil Rowley

In a world where attention is expensive, your message must be economical. It doesn’t matter if this is creatively valid — this is the reality we face now.

Welcome to ‘perma-nostalgia’: How the digital age keeps our past alive and profitable
Welcome to ‘perma-nostalgia’: How the digital age keeps our past alive and profitable
21 Nov 2024 | Phil Rowley
AI creativity is about raising the floor as well as the ceiling
AI creativity is about raising the floor as well as the ceiling
24 Oct 2024 | Phil Rowley
From Blade Runner to RoboCop: What ads in sci-fi films say about tomorrow’s world
From Blade Runner to RoboCop: What ads in sci-fi films say about tomorrow’s world
05 Sep 2024 | Phil Rowley
Nature vs nurture: Exploring the science behind our drive to innovate
Nature vs nurture: Exploring the science behind our drive to innovate
01 Aug 2024 | Phil Rowley
Only the clichéd need be afraid:  Why gen AI will make us better creators
Only the clichéd need be afraid: Why gen AI will make us better creators
27 Jun 2024 | Phil Rowley

Phil Rowley: Could AI actually make customer service better?

10 Apr 2024 | Phil Rowley

If AI can read our emotions and respond with the right tone, while solving our problems at lightning speed, do we need humans for customer service?

A history of content and how tech will reshape it

11 Mar 2024 | Phil Rowley

Tech developments will enable content to diffuse at the edges and shift in shape — and this requires an accompanying change in mindset. 

5 future signals — and the startups spearheading them

31 Jan 2024 | Phil Rowley

From programming for the masses to inserting more humanity into AI, these are the things that will impact consumers and businesses over the very long term.

What learning Irish can teach you about gaming

11 Dec 2023 | Phil Rowley

We need to think bigger than gaming and think ‘gamification’. There are three actions we can take to bring gaming into the marketing mainstream.

ACI: the new type of AI that brands need to know about

06 Nov 2023 | Phil Rowley

ACI has the potential to be a game-changer in AI by revolutionising the way brands serve their customers.

Rowley: Why media needs its own Periodic Table

10 Oct 2023 | Phil Rowley

Marshall McLuhan’s Tetrad model can revolutionise your understanding of media and marketing. Embrace the opportunities, prioritise, revive, and prevent to stay ahead of the game.

Rowley: Let’s get physical – why digital has its limits

22 Aug 2023 | Phil Rowley

Can we use modern technology to help consumers access a physical interaction rather than replace it?

No, the metaverse isn’t dead. Only the incorrect definition

04 Jul 2023 | Phil Rowley

Instead of virtual land and virtual shopfronts, start thinking of the metaverse like the offspring of twin technological advancements — the internet and gaming — and carrying half of the DNA of each.

How to prepare for ‘the end of the world as we know it’

05 Jun 2023 | Phil Rowley

In a future defined by the hyperconnectivity of markets, brands who want to survive must glean deep insights from emerging markets and apply them elsewhere.

The thing marketers get wrong: technology is about timeliness not trendiness

16 May 2023 | Phil Rowley

When we skip from trend to trend, we impede our ability to fully exploit new technology. Our collective short-termism must be replaced by a greater focus on iteration.

+ More Phil Rowley

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