More Weekly Columnists articles

James Mallinson, publishing director at Reader’s Digest UK, says savvy publishers will place innovation at the heart of their business models in order to thrive…

Ian Betteridge, digital content strategist at Redwood, says when it comes to digital content, brands need to start with the customer…

Mike Hope-Milne, enterprise director at Pearl & Dean, explains why the rise of alternative content offers cinema advertisers new and exciting ways to engage with an already-captive audience…

Diana Cawley, managing director of Arc, the brand activation arm of the Leo Burnett Group, says brands need to ensure they tailor their offering to maximise the multi-channel opportunity…

Kathryn Jefferies, head of media at Equi=Media, says as TV ad targeting rises, the challenge for the TV industry will be to use the data they have to target consumers as effectively as online, and as seamlessly.

Dominic Finney, founder and director at FaR Partners, on the role of brand metrics and measurement standards in driving absolute spend growth in digital.

Mark Thomson, media director at Royal Mail, says as the industry moves at pace into the new decade, marketers must abide by the three ‘r’s’ – relevance, response and restraint if they are to succeed.

Chris Worrell, european research manager at Specific Media, looks at the value of digital data and the importance of traditional media research – as the two worlds of digital and TV collide with the rise of online video.

Hugo Drayton, CEO of InSkin Media: Facebook highlights the market tendency towards ‘winner takes all’ – a market where it becomes tough, if not impossible, for competitors to build viable businesses.

Tacis P. Gavoyannis, SVP business development at Radius Global Market Research, on digital numbers