JCDecaux’s UK co-CEOs discuss what is driving strong double-digit growth for the OOH company and why JCDecaux is making 2025 its largest-ever year for screen deployment.
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| Maria Iu
Ocean Outdoor, which runs the sites, will also turn off 19 screens across the two London Westfield shopping centres.
Mackay succeeds Denise Turner, who is joining the IPA as media research director.
PPL developed a nationwide media plan for its festive prize in December and placed OOH at its centre.
In a world of hot takes, misleading social media memes and polarising algorithms, a trusted environment for brands is a necessity.
Podcast: Stephen Miron sat down with The Media Leader columnist Omar Oakes at last autumn’s Future of Media London conference to reflect on his career and legacy at Global.
| Maria Iu
Founding advertiser Fiat is launching campaign during London Fashion Week.
| Maria Iu
A deal was signed in 2016, with the companies relaunching the site the following year.
OOH revenue in the UK grew 7.7% year on year to reach £1.4bn.
| Maria Iu
Work will run on The Standard, Outernet, OOH and social.