OOH revenue in the UK grew 7.7% year on year to reach £1.4bn.
More Outdoor articles
| Maria Iu
Work will run on The Standard, Outernet, OOH and social.
| Maria Iu
The media owner will install 1,000 screens and introduce new creative and motion capabilities.
Ocean Outdoor and JCDecaux have again donated space across major sites in the UK in recognition of Holocaust Memorial Day.
“Making Every Journey Matter for 25 Years” was created in collaboration with VCCP and Wavemaker UK, and will run throughout the year.
Initiative aims to provide safe spaces for leaders to freely discuss key challenges and changes.
| Maria Iu
The OOH JIC will utilise AI to produce a comprehensive synthetic dataset and build a new API and data tool for users.
VCCP Media sought to take advantage of last-minute Christmas shoppers via radio and OOH activations in London alongside national display and social activity.
A greater number of marketers cut spend in audio, video, OOH and publishing in Q4, according to the latest IPA Bellwether Report.
Digital has an important role to play, but it’s time we stop talking down the classic billboard. For its ability to build trust, its scope for creativity and the attention it garners, the traditional OOH poster is here to stay.