Impressions are a modern-day version of 1215’s “London quarter”. But the clamour to create an equivalent metric across all media is problematic — we need to start with education.
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Talent is the most important currency our industry has to offer and the talent showcased in The Future 100 Club reflects what is brilliant about our people, writes the initiative’s first ambassador.
Jack Benjamin hosts a live panel where three media strategists field questions about common challenges in advertising.
| Maria Iu
The 20 judges will evaluate nominees based on The Media Leader’s four principles: disruption, innovation, courage and excellence.
| Maria Iu
UK revenue was up 17% as digital continued strong growth.
| Maria Iu
New double-sided screens offer accessible passenger information as well as advertising.
The convergence of retail and programmatic DOOH offers a powerful combination of precision-targeting, dynamic engagement and the ability to capture attention effectively.
Halliday will become the UK group’s first programmatic director.
Adjusted revenue of €195.1m was driven by double-digit growth across all three business segments.
The platform’s UK launch campaign focused on environments that nurture escapism as well as “disruptive channels”.