The Media Plan: British Airways latest brand campaign has leaned heavily on AV and influencers as part of its strategy centred on “bold originality” and “meaningful connection”.
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The outdoor media owner’s customer engagement director shares the bravest thing she has ever done and one thing she would change when dealing with media agencies.
Jack Benjamin is joined by Ella Sagar as they examine hot topics in the media industry from the past week.
Sheffield council will restrict advertising on its panels from categories including air travel and HFSS food and drink under a new policy.
Activity will run across large- and small-format screens within two-hour drive to the theme park.
Outvertising’s Cass Naylor joins host Ella Sagar and reporter Jack Benjamin to dissect BBC director-general Tim Davie’s big speech about the BBC’s commercial future and look ahead to how media and advertising will play its part in this year’s UK general election.
| Sam Bird
We need to understand “the most powerful force to influence consumer behaviour” to leverage them on behalf of brands.
Stop being ashamed. There is an abundance of fantastic work and innovation taking us on the journey back to a proud industry.
As election spend is set to rise, new Route research can help political planners target marginal seats via a high-reach, trusted medium.
OOH produces the lowest amount of carbon emissions per impression compared with other major media channels, according to new research.