The GARM and ANZ framework is a major step forward in our quest for better measurement and all parts of our industry will have an important part to play as it develops.
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This industry will be watching closely what the new government’s stance is on talent, AI, sport, social media and the economy.
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The work utilises large-format screens at Bond Street station, with media by EssenceMediacom.
Omar Oakes and Maria Iu digest the big stories of the week and Les Binet talks to The Media Leader about why he’s created an AI version of himself.
Beyond vague promises of widening access, working constructively with broadcasters and cracking down on online harm, Labour must show us what it will do to support this important sector.
With the Euros and Olympics expecting to attract huge audiences, brands have an unparalleled opportunity to reach them with innovative and precisely targeted DOOH.
Screens at bus shelters garner more attention than other digital channels, new research suggests.
In its latest campaign, Specsavers thought it was a ‘no brainer’ to translate its strapline into the languages of all the competing nations in the tournament.
Reform Political Advertising’s panel aims to review factual claims in election ads and judge whether they are truthfully presented.
The campaign, which showcases a new brand identity, spans TV, VOD, cinema, OOH and social platforms.