With the Euros and Olympics expecting to attract huge audiences, brands have an unparalleled opportunity to reach them with innovative and precisely targeted DOOH.
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Screens at bus shelters garner more attention than other digital channels, new research suggests.
In its latest campaign, Specsavers thought it was a ‘no brainer’ to translate its strapline into the languages of all the competing nations in the tournament.
Reform Political Advertising’s panel aims to review factual claims in election ads and judge whether they are truthfully presented.
The campaign, which showcases a new brand identity, spans TV, VOD, cinema, OOH and social platforms.
UK advertising exports are closing the gap with the number one market, the US, new figures showed.
All the latest from Cannes Lions with The Media Leader team on the ground.
| Maria Iu
Miron will reflect on his 16-year tenure at the helm of one of the UK’s top media companies and lessons in leadership, among topics to be discussed.
As the Euros kick off, OOH provides a high-reach opportunity for brands. With group-stage matches starting between 5pm and 8pm, this is a crucial time that brands can utilise to target those on their merry way to the pub.
The AA and Media Smart had to take “a unique approach” to raise awareness among young people following the surprise general election date.