The AA and Media Smart had to take “a unique approach” to raise awareness among young people following the surprise general election date.
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Reporters Jack Benjamin and Ella Sagar discuss the latest global adspend report from GroupM, response to the UN secretary-general’s global fossil-fuel ad ban proposal and more.
It has been 25 years since the BFI Imax was constructed and 18 years since Ocean started handling its sales contract. The Media Leader examines some key milestones.
Banning media owners from running fossil-fuel ads is punitive. We need evidence-based decisions that will make our future more sustainable, not using this industry as an easy target, writes the editor.
Route CEO Denise Turner shares her key learnings from the World Out of Home Organization event in Hong Kong.
A hat trick of media owners and another trio of agencies feature prominently among the media and advertising companies shortlisted for this year’s Media Leader Awards.
Ahead of the WOO Global Congress in Hong Kong, Tom Goddard shares the key drivers and drags the OOH industry will be focusing on.
COO and CFO Stephen Joseph will take group CEO role from 1 January 2025 as Bleakley becomes chairman.
From online safety, to HFSS, from gambling regulation to data privacy, industry leaders share their thoughts on what the incoming government should prioritise for the media industry.
Many traditional spots were out of bounds, so agency Media Bounty went with a more “guerrilla” feel.