The7stars planned the campaign around the younger demographic’s interest in physical media through OOH activations, but sought to maximise reach via social media.
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Westfield 3D execution runs alongside OOH activity across London and major shopping centres.
The Media Leader columnist and Creativebrief editorial director Nicola Kemp joins Omar Oakes and Jack Benjamin for this candid discussion of the biggest stories in media and advertising this week.
Industry trade body Outsmart reported total OOH revenue reached £1.3bn, almost even with the pre-Covid market.
Modelling equality from an early age translates into how people behave in the wider world. After all, equality and happiness start at home.
The insurance provider launched “the most disastrous campaign ever” with the help of special builds.
| Maria Iu
The Media Leader asked a selection of leading industry figures, including some of our own Top 50 Women Gamechangers in TV: how will you inspire inclusion in your team this year?
The media owner’s UK business reported 12.5% growth last year.
Pitts will start in his new role in Q1 2025.
New research claims roadside OOH ads concentrated in areas with lower disposable income promote health and wealth inequalities.