Editor-in-chief Omar Oakes and reporter Ella Sagar were on the scene at The Year Ahead event to ask delegates: if you could wave a magic wand, what would you do to improve the media industry in the year ahead?
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Marketing effectiveness best practice needs an evidence-based approach that uses a variety of measurement techniques, not relying on spurious digital metrics.
| Maria Iu
The UK OOH market is forecast to grow by 6.5% this year, according to a GroupM report.
The Holocaust Memorial Day Trust has taken over OOH sites nationwide to invite passers-by to remember genocide victims.
The UK business surpassed 2019 revenue levels, with a record Q4 for the company.
The year ahead, according to Wavemaker UK CEO Kelly Parker, is going to feature more “noisy” conversation around AI and clients worried about being left behind amid advances in tech and measurement.
Combining OOH on the Tube with large-format roadside digital screens has incremental impact on brand and performance outcomes, particularly for luxury buyers, according to new research.
Everything in digital can be measured and this abundance of measurement gives marketers a feeling of control. But we have forgotten the basics of marketing that still apply today.
| Maria Iu
UK adspend expected to be up 5.9%, compared with 3.9% in October’s Expenditure Report.
City Outdoor’s managing director shares how the oldest form of advertising is evolving and her three dream dinner guests.