| Maria Iu
The UK ad market grew by 6.1% overall but declined 1.2% in real terms, with online accounting for more than three-quarters of spend.
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UK digital adspend grew 11% to £29.6bn last year, ahead of GDP growth of 0.1%, according to the latest IAB/PwC Digital Adspend report.
| Tim Levy
Our already world-leading creative industries could be the niche we need to become an AI superpower. This is how the government can help.
The media owner announced the roll-out of a new cookie-free measurement solution at The Future of Audio and Entertainment.
In an update on a 2020 piece, Ian Mc Grath looks at ways to improve integrated campaigns as we shift from an “either/or” approach to “and” thinking.
Goodstuff, F&B and Right to Equality collaborated on a lobbying campaign to change 20-year-old UK sexual offence legislation.
The independent commercial radio station has launched a campaign across TV, OOH and social.
It’s not just about speaking loudly; it’s about speaking wisely, kindly and together. It’s about changing the narrative for the next generation of little girls.
The Media Plan: British Airways latest brand campaign has leaned heavily on AV and influencers as part of its strategy centred on “bold originality” and “meaningful connection”.
The outdoor media owner’s customer engagement director shares the bravest thing she has ever done and one thing she would change when dealing with media agencies.