Audience data company Samba TV has partnered with “omnichannel” ads company Hawk to offer agencies and advertisers insights into geographic targeting and incremental reach across multiple media channels.
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The Media Plan: We explore the strategy behind the People’s Postcode Lottery’s new campaign that features a collaboration from rival broadcasters ITV, Channel Four and Sky.
The outdoor specialist’s commercial director shares what has changed in conversations with clients and his first paid job.
Media & entertainment is a major category for out-of-home, so will it be affected by film and TV delays?
Jack Benjamin is joined by Ella Sagar and Cass Naylor to discuss fears of AI’s ability to spread disinformation, Journalism Matters week takeaways, and the strength of the ad market as we approach the holiday season.
The Media Leader asked agency leaders how they have helped brands approach media during the festive period differently if they cannot compete with major retailers and supermarkets pound-for-pound.
Advertisers are forecast to spend 4.8% more than last year’s record £9bn during Q4 2023, according to new AA/WARC data.
At an upfronts event in London today, Clear Channel executives made the case for out-of-home to be the right and responsible choice, as well as a platform for good.
Clear Channel Outdoor has announced it has closed the sale of its French business and has initiated the process to sell its Europe North businesses.
Just as the advertising sector seems to doubt its ability to make impact, there are creative activists harnessing those very skills to create a counternarrative.