The industry is still behind in its measurement capabilities, which means OOH is being underrepresented in advertisers’ media plans.
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The benefits of programmatic digital out-of-home are ripe for the taking for those with the right strategy.
In a special year-end episode, Jack Benjamin, Omar Oakes, Ella Sagar, and guest Cass Naylor debate what the biggest story in media was in 2023.
Breast cancer charity CoppaFeel! has partnered with media company Amaliah to develop a campaign “tailored to the Muslim community”.
The popular, high-tech outdoor venue’s commercial director shares what he would change about dealing with media agencies and when he failed the hardest.
Fake advertising has a limited shelf life. Be bold with your OOH this winter.
What were the top innovations and debates in out-of-home this year?
Outsmart, the OOH trade body, found Q3 2023 advertising revenue was up 4.9% compared to Q3 2019, the first time this has been higher for a corresponding quarter pre-pandemic.
WPP’s GroupM has maintained its global ad-revenue growth estimate at 5.8% to $889bn in 2023 but predicts a slight growth slowdown next year.
The Attention Council’s CEO Andy Brown’s recent column on attention prompted several responses from media research leaders.