Veridooh global president, NIck Parker, questions why DOOH still commands such a small percentage of global adspend, and offers six measures to finally get to 10% share.
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Ocean, Open Media and Metro donated ad space for ad activity to kick off the first-ever Trans+ History Week across the UK.
Across the group, strong digital and programmatic growth were isolated as principal drivers.
Dax shared four new innovations to Dax audience segments, precision targeting, programmatically enabled 3D outdoor and holistic audio measurement solutions at an event on Tuesday.
| Maria Iu
Event at RNCM takes place three weeks ahead of London conference.
Current marketing mix modelling misses out on OOH’s true return on investment because it does not include granular enough location data, new research has found.
As Global’s ad platform turns 10, The Media Leader looks back at its biggest milestones.
Media agency Starcom’s chief strategy officer Dan Plant is joined by Bloomberg Media’s Duncan Chater and Omar Oakes to delve into how video and original programming have redefined the boundaries of brand engagement and audience resonance. (Partner content)
An OOH campaign was created by Samsung and Starcom in partnership with TfL to launch the Galaxy S24.
| Maria Iu
The UK ad market grew by 6.1% overall but declined 1.2% in real terms, with online accounting for more than three-quarters of spend.