The ASA and CAP are aiming to deliver updated guidance by mid-May, but uncertainty over the scope of the ban is weighing on advertisers, agencies, and media owners.
More Outdoor articles
The latest IPA Bellwether Report, conducted before Donald’s Trump’s “liberation day”, already showed a fall in business confidence amid macroeconomic uncertainty.
| Maria Iu
The business has been renamed Bauer Media Outdoor.
| Maria Iu
The media owner has invested in four projects using a proportion of its 2024 revenue increase.
| Maria Iu
The Visions for Growth report has recommended the removal of business rates on social infrastructure and an extension of express planning consents.
JCDecaux’s UK co-CEOs discuss what is driving strong double-digit growth for the OOH company and why JCDecaux is making 2025 its largest-ever year for screen deployment.
| Maria Iu
Ocean Outdoor, which runs the sites, will also turn off 19 screens across the two London Westfield shopping centres.
Mackay succeeds Denise Turner, who is joining the IPA as media research director.
PPL developed a nationwide media plan for its festive prize in December and placed OOH at its centre.
In a world of hot takes, misleading social media memes and polarising algorithms, a trusted environment for brands is a necessity.