More Outdoor articles

The company announced a range of new formats alongside a planning and measurement tool at an event on Wednesday.

Online formats accounted for £4 in every £5 spent on advertising, while the VOD sub-category has been expanded to include SVOD, AVOD and FAST, according to the latest AA/Warc Expenditure Report.

Digital retail media was another strong growth performer in 2024, according to IAB UK’s latest Digital Adspend Study.

Chalisey succeeds Euan Mackay, who will be promoted to CEO of the OOH JIC following the departure of Denise Turner in June.

The ASA and CAP are aiming to deliver updated guidance by mid-May, but uncertainty over the scope of the ban is weighing on advertisers, agencies, and media owners.

The latest IPA Bellwether Report, conducted before Donald’s Trump’s “liberation day”, already showed a fall in business confidence amid macroeconomic uncertainty.

The business has been renamed Bauer Media Outdoor.

The media owner has invested in four projects using a proportion of its 2024 revenue increase.

The Visions for Growth report has recommended the removal of business rates on social infrastructure and an extension of express planning consents.

JCDecaux’s UK co-CEOs discuss what is driving strong double-digit growth for the OOH company and why JCDecaux is making 2025 its largest-ever year for screen deployment.