Current marketing mix modelling misses out on OOH’s true return on investment because it does not include granular enough location data, new research has found.
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As Global’s ad platform turns 10, The Media Leader looks back at its biggest milestones.
Media agency Starcom’s chief strategy officer Dan Plant is joined by Bloomberg Media’s Duncan Chater and Omar Oakes to delve into how video and original programming have redefined the boundaries of brand engagement and audience resonance. (Partner content)
An OOH campaign was created by Samsung and Starcom in partnership with TfL to launch the Galaxy S24.
| Maria Iu
The UK ad market grew by 6.1% overall but declined 1.2% in real terms, with online accounting for more than three-quarters of spend.
UK digital adspend grew 11% to £29.6bn last year, ahead of GDP growth of 0.1%, according to the latest IAB/PwC Digital Adspend report.
| Tim Levy
Our already world-leading creative industries could be the niche we need to become an AI superpower. This is how the government can help.
The media owner announced the roll-out of a new cookie-free measurement solution at The Future of Audio and Entertainment.
In an update on a 2020 piece, Ian Mc Grath looks at ways to improve integrated campaigns as we shift from an “either/or” approach to “and” thinking.
Goodstuff, F&B and Right to Equality collaborated on a lobbying campaign to change 20-year-old UK sexual offence legislation.