The campaign, which showcases a new brand identity, spans TV, VOD, cinema, OOH and social platforms.
More Outdoor articles
UK advertising exports are closing the gap with the number one market, the US, new figures showed.
All the latest from Cannes Lions with The Media Leader team on the ground.
| Maria Iu
Miron will reflect on his 16-year tenure at the helm of one of the UK’s top media companies and lessons in leadership, among topics to be discussed.
As the Euros kick off, OOH provides a high-reach opportunity for brands. With group-stage matches starting between 5pm and 8pm, this is a crucial time that brands can utilise to target those on their merry way to the pub.
The AA and Media Smart had to take “a unique approach” to raise awareness among young people following the surprise general election date.
Reporters Jack Benjamin and Ella Sagar discuss the latest global adspend report from GroupM, response to the UN secretary-general’s global fossil-fuel ad ban proposal and more.
It has been 25 years since the BFI Imax was constructed and 18 years since Ocean started handling its sales contract. The Media Leader examines some key milestones.
Banning media owners from running fossil-fuel ads is punitive. We need evidence-based decisions that will make our future more sustainable, not using this industry as an easy target, writes the editor.
Route CEO Denise Turner shares her key learnings from the World Out of Home Organization event in Hong Kong.