A 60-second TV ad with Cher making surprise appearances in different programmes will run on ITV, Channel 4 and Sky.
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New research has found that for every £3 spent in store due to an OOH exposure, £2 is spent online.
Sustainable business growth, regulatory certainty and investment in talent should be some of the top priorities for the new government.
The GARM and ANZ framework is a major step forward in our quest for better measurement and all parts of our industry will have an important part to play as it develops.
| Ed Cox
This industry will be watching closely what the new government’s stance is on talent, AI, sport, social media and the economy.
| Maria Iu
The work utilises large-format screens at Bond Street station, with media by EssenceMediacom.
Omar Oakes and Maria Iu digest the big stories of the week and Les Binet talks to The Media Leader about why he’s created an AI version of himself.
Beyond vague promises of widening access, working constructively with broadcasters and cracking down on online harm, Labour must show us what it will do to support this important sector.
With the Euros and Olympics expecting to attract huge audiences, brands have an unparalleled opportunity to reach them with innovative and precisely targeted DOOH.
Screens at bus shelters garner more attention than other digital channels, new research suggests.