| Maria Iu
New double-sided screens offer accessible passenger information as well as advertising.
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The convergence of retail and programmatic DOOH offers a powerful combination of precision-targeting, dynamic engagement and the ability to capture attention effectively.
Halliday will become the UK group’s first programmatic director.
Adjusted revenue of €195.1m was driven by double-digit growth across all three business segments.
The platform’s UK launch campaign focused on environments that nurture escapism as well as “disruptive channels”.
The social platform has agreed deals with C-Screens and Rockbox to expand the initiative in the UK.
Migration Museum’s “England Without Immigration” campaign in the quarter-final and final positioned immigration as a cultural force for good.
A 60-second TV ad with Cher making surprise appearances in different programmes will run on ITV, Channel 4 and Sky.
New research has found that for every £3 spent in store due to an OOH exposure, £2 is spent online.
Sustainable business growth, regulatory certainty and investment in talent should be some of the top priorities for the new government.