When was the last time you heard someone talk about an online ad? We need to get comfortable not being able to measure everything and focus on powerful creative messaging.
More Outdoor articles
Total marketing budgets rebounded after Q1’s downward revision, but a lack of growth in main media budgets suggests an embrace of short-termism, the latest IPA Bellwether shows.
Roadblock will provide brands with extensive reach through access to roadside digital screens.
Your ad’s second impression might be the one that matters most.
The campaign comes as the hype around women’s sport continues to grow among brands and their agencies.
As Denise Turner leaves Route, she shares what she learned about running a business, how JICs work and Route’s superpower.
Some clear creative trends have emerged from this week’s Outdoor Lion winners, while the medium is growing in prominence alongside retail media.
| Maria Iu
Ocean and Lumen’s research also found that this format delivers higher brand recall than online video.
The group has also for the first time provided a split view of ad revenue, comparing how the top 350 largest global brands spend relative to SMBs.
| Maria Iu
Digital maintained its share of total ad revenue, while classic declined marginally.