Dr Kai-Marcus Thäsler previews the data, insights, and a few uncomfortable truths about where the global OOH journey is heading, to be discussed at WOO’s London congress in June.
More Outdoor articles
The Media Leader (part of the Adwanted Group) has been announced as a media partner for the World Out of Home Organization (WOO) Annual Congress, taking place in London from 3-5 June.
Ocean Outdoor UK has launched Ocean Portal, an immersive walk-in format for DOOH.
The platform, expected to launch later this year will enable Route to move from providing planned audiences to delivered audiences for modellers.
Vistar Media’s sales director explains why he believes pDOOH will account for around 30% of UK OOH spend by the end of 2027.
The latest IPA Bellwether reported a net balance of 4.5% of firms upwardly revising their media budgets in Q1, driven by growth in online and video advertising.
Using data from its TGI Geo Affinities solution, Fifty5Blue has been analysing consumer behaviour by UK postcode and the brand benefits of postcode‑based modelling.
As Apple celebrates its 50th anniversary, its creative is a reminder that the future of out-of-home isn’t about doing more, it’s about doing less, better.
People travel far from their home base as part of their daily routine. Ruth Chalisey looks at the latest Route journey data with advertising opportunities in mind.
Media planning can feel like an elusive practice to those outside of agencies. In our ongoing series, Talon’s Priya Johal takes us through her daily routine.