Tequila Rose went big with a Manchester-based gala event, with support from a media plan focused around social media, radio, and OOH.
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Media is now funded by divergent groups of big and small advertisers. There’s no going back, but we need to build an industry where all are united by making their advertising work harder and being sensitive to how they do it.
The outgoing Global CEO reflected on his career in a wide-ranging interview at The Future of Media London.
New research highlighted how the LGBTQIA+ community feel about OOH ads and recommended action points for brands.
Tech is radically changing media and advertising, but our first Future of Media Manchester event reminded us that what matters most to creativity and sales is the same now as it was 200 years ago, writes the editor-in-chief.
The OOH owner’s co-founder on patience, curiosity and what his Gen Z perspective brings to clients.
Nearly one-third of UK ad campaigns over the past 18 months have utilised programmatic DOOH, according to a new study.
Six full-day sessions will focus on different business functions at the agency and the opportunity to respond to a live brief.
The Adshel Live network is now present in 350 UK towns and cities.
According to an IPA report, this suggests the impact of SVOD is ‘less significant than previously imagined’.