Agile independent agencies have a natural advantage in pDOOH. Yet parts of the ecosystem are less accessible to the agencies that could drive greater use of the medium, MINT Square’s CEO writes.
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Host Jack Benjamin sits down with World Out of Home Organisation president Tom Goddard ahead of its annual Congress in London to discuss how OOH is becoming easier to buy, more measurable, and more collaborative.
The World Out Of Home Organization’s VP sets the scene and provides the low-down on what to expect from next month’s congress.