More Outdoor articles

Spend in OOH is growing strongly as the sector sells a compelling story to advertisers.

It’s a big question. But The Media Leader went there. Here’s what some of our industry’s luminaries have to say…

Many brands still separate OOH and experiential budgets and agencies. It’s time to combine these channels to maximise creativity, leverage data and drive real return on investment.

GroupM’s This Year Next Year forecast predicts strong continued ad growth, led by retail media and streaming TV. But much of the growth is being funnelled to just five Big Tech companies.

UK traditional ad revenue will grow more modestly, but overall market growth of 11.2% will put it behind just the US and France.

January-September has seen 12% growth.

The creative potential of programmatic digital OOH is vast. JCDecaux explains how brands can best utilise pDOOH creativity and what benefits it can bring. 

UK CEO Phil Hall has also been appointed group chief commercial officer, among other executive promotions.

A total of eight media owners presented their ideas to advertisers and agencies.

Low media quality can be synonymous with chaotic, inappropriate or MFA content that results in poor user experience and a low-value investment. But pDOOH could be the antidote.