The strike this week is impacting advertisers running campaigns across the Underground, but effective media planning and flexibility can mean opportunities are still available.
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Think you know OOH? Think again. Route’s new research chief explains the robust measurement that underpins the medium.
The first half of the year fell 0.2% while Q2 saw a decline of 1.2%.
The media owner has donated £100k of DOOH space for the Designs4Change competition.
As OOH continues to evolve, 2025 is shaping up to be a landmark year for format innovation in the UK.
The campaign marking Pride 2025 has already appeared in 11 other cities.
Every media channel is seemingly a Swiss Army knife that can do everything now, but we’ve forgotten that channels have their own special set of superpowers. Let’s look at OOH to understand the problem.
| Maria Iu
The agency turned to propensity modelling to refine its media plan in its ambition to create “emotional and personal relevance”.
OOH and social are natural allies, working together to bridge offline and online experiences.
When was the last time you heard someone talk about an online ad? We need to get comfortable not being able to measure everything and focus on powerful creative messaging.