The IAB estimates that programmatic will account for 16% of all OOH by 2027. Vistar Media’s Karan Singh believes the prize could be much bigger.
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This year will be centred around optimism and growth, with the media giant arguing the “renaissance” of brand building will bring opportunities in OOH.
The Media Leader’s parent company Adwanted Group today announced the appointment of Nigel Clarkson as managing director, Adwanted UK.
OOH offers multiple ways to connect with audiences, but the many routes to market can make it complex to navigate. Let a specialist be your tour guide, says Posterscope’s planning and buying director.
Reporter Ellie Hammonds identifies three key themes that have been present within the OOH industry this past year, the strength of the medium and an insight into what to expect in 2026.
Welcome to The Brief for Friday 19 December, The Media Leader’s round-up of media news.
As the end of Q4 approaches this piece serves as a reminder of how Less Healthy Food restrictions (LHF) have impacted each of the channels.
The news of the appointment of Nick Shaw to CEO and Phil Hall to group chief operating officer prompts a new chapter for Ocean. The Media Leader sat down with them both to get a preview.
In spite of economic uncertainty, Outsmart, the trade body for the OOH industry, has reported growth within the industry for Q3.
Brands that invest in OOH benefit from short-term sales and long-term business results, says Rapport
Rapport’s latest report Standing on the Shoulders of Giants reveals the power of investing in OOH, with brands who invest more than 15% of their budgets seeing uplift in sales value, profit and market share.