Welcome to The Brief for Friday 19 December, The Media Leader’s round-up of media news.
More Outdoor articles
As the end of Q4 approaches this piece serves as a reminder of how Less Healthy Food restrictions (LHF) have impacted each of the channels.
The news of the appointment of Nick Shaw to CEO and Phil Hall to group chief operating officer prompts a new chapter for Ocean. The Media Leader sat down with them both to get a preview.
In spite of economic uncertainty, Outsmart, the trade body for the OOH industry, has reported growth within the industry for Q3.
Brands that invest in OOH benefit from short-term sales and long-term business results, says Rapport
Rapport’s latest report Standing on the Shoulders of Giants reveals the power of investing in OOH, with brands who invest more than 15% of their budgets seeing uplift in sales value, profit and market share.
It’s as simple — and as complicated — as achieving reach, investing in brand building, and nailing creative.
| Tim Lumb
A new Playout report highlights how the platform is integrated into the OOH sector and the role it plays in delivering quality data.
With new LHF ad restrictions less than a month away, The Media Leader explores how different channels are preparing for the change and how they will be affected.
The strike this week is impacting advertisers running campaigns across the Underground, but effective media planning and flexibility can mean opportunities are still available.
Think you know OOH? Think again. Route’s new research chief explains the robust measurement that underpins the medium.