Ads in one medium work harder if they are primed by previous ads, explains the MD of Lumen Research
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Hivestack, the out-of-home ad tech company, will soon allow advertisers to bid for DOOH inventory in a similar fashion to display and mobile ad-buying on the open web.
Cadbury is putting an Australian man on an out-of-home billboard to advertise its new chocolate bar Caramilk.
Kantar has added out-of-home audience measurement from Route to its TGI consumer survey data platform.
OOH advertisers are still booking campaigns “very late” due to continued hesitancy in the market and late-booking charges being waived.
Cilesta Van Doorn will join Global in October
Ex-Rapport boss is leaving Miroma Group as head of its outdoor operations as the company consolidates out-of-home into a new global business
The outdoor advertising company has partnered with Jamii, a discovery platform for Black British brands