Richard Bon, Clear Channel’s commercial for Europe, lead reveals the one thing he’d change when dealing with agencies and what keeps coming up in client conversations.
Showing 431-440 of 926
More Outdoor articles
Palmer’s, the cocoa butter brand, will take over a train station to raise awareness about reforestation.
Marketers will be able to purchase ads on digital screens in public places including stadiums, airports and bus stops through DV360.
Subway launched a fully interactive 3D billboard where people could build their dream subs live on-screen.
Mochi ice cream brand, Little Moons, has adopted an “impact over optimisation” approach to its media planning to create longer term brand impacts.
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
In brief: HELLO! has partnered with outdoor media owner Limited Space to launch a new video series called “HELLO! Hits”.
Rubicon, the exotic soft drinks brand, has “shifted” its media budget towards video and out-of-home to target young people “more effectively”.
Currys has unveiled three special out-of-home builds to bring back its Cash for Trash initiative.
In brief: Alight Media now has a network of 300 digital 48-sheet billboards in 123 towns across the UK.