March 2022 audiences, revenues and advertiser demand were markedly up on the previous two months with some calling it one of the biggest or best months ever for different categories as audiences returned “in droves”.
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Tesco is marking Ramadan this month with a digital out-of-home campaign aimed at fasting Muslims.
Ocean Outdoor and Clear Channel have donated outdoor media space to support a new ad campaign that aims to promote male suicide awareness.
Ocean Outdoor has been named as the preferred bidder for the advertising contract for the iconic BFI IMAX in London, subject to contracts being finalised.
UKTV’s crime drama channel, Alibi, has launched a special out-of-home (OOH) campaign that encourages passersby to walk around blocks to find the ad’s “sweet spot”.
The challenge the OOH sector now faces is to reach and surpass pre-pandemic levels of growth, writes the CEO of Kinetic.
Ocean Outdoor has received “interest and conditional offers” about a potential sale while revenue recovers with a 44% surge.
Alight Media has launched the UK’s first digital six-sheet (D6) 4k roadside network.
The two companies are working on series of activations that couple DOOH with virtual worlds, aimed at driving incremental reach for advertisers.