More Outdoor articles

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

In brief: HELLO! has partnered with outdoor media owner Limited Space to launch a new video series called “HELLO! Hits”.

Rubicon, the exotic soft drinks brand, has “shifted” its media budget towards video and out-of-home to target young people “more effectively”.

Currys has unveiled three special out-of-home builds to bring back its Cash for Trash initiative.

In brief: Alight Media now has a network of 300 digital 48-sheet billboards in 123 towns across the UK.

In brief: Talon Outdoor, specialist global out-of-home (OOH) media agency, has promoted Josko Grljevic from UK chief transformation officer to group chief operating officer, reporting into group CEO Barry Cupples.

Do advertisers and agencies have the confidence to brand-build on OOH when belts are tightening and the ‘brand vs performance’ marketing divide persists?

Organic growth was particularly strong in North America thanks to the return of air travel over the last year.

Should you incorporate QR codes in to your campaigns? Ben Hope looks at the good, the bad and the ugly with QR codes in OOH campaigns. 

OOH is evolving to become part of the fabric of our urban landscapes rather than just an afterthought or commercial bolt-on.