“Trading conditions are at their worst since the Covid outbreak”, reports author warns.
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The Media Plan: Business-to-business internet service provider Vorboss has rejected traditional media strategy to drive awareness in a small hard-to-reach audience and low interest category.
Ocean Outdoor’s chief revenue officer talks about the bravest thing he has ever done and which advertiser he would love to work with.
In brief: Uber has launched an advertising division with Uber Journey Ads and sponsored listings.
In brief: Transit media network Adverttu has rebranded to Drovo and launched a digital network of 50 ‘vehicle-topper’ screens.
The Media Plan: Pet food brand Lily’s Kitchen has leveraged out-of-home, radio, and podcasts to target new Gen Z and Millennial “pet parents” at key times of day.
Contextual relevancy is being brought to a mass medium that has always offered creative opportunities for emotional messaging.
Ad campaigns that begin on out of home are having “nine lives” as they bounce around the social media ecosystem, according to the CEO and founder of MilkMoney.
In brief: Battersea Power Station has appointed Ocean Outdoor as its outdoor media partner.
Its total portfolio of digital screens across the UK is now at 1,300 with a digital presence in every city in the top 30.