Ad campaigns that begin on out of home are having “nine lives” as they bounce around the social media ecosystem, according to the CEO and founder of MilkMoney.
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In brief: Battersea Power Station has appointed Ocean Outdoor as its outdoor media partner.
Its total portfolio of digital screens across the UK is now at 1,300 with a digital presence in every city in the top 30.
Ad revenue growth for the UK out-of-home industry surged by 79% for the first six months of 2022, latest estimates have shown, as the sector recovers from Covid-19 restrictions.
In brief: Mindfulness campaigner and podcaster Jay Shetty took over Piccadilly Lights digital out-of-home screen with a message for World Mental Health Day.
Over a third of UK media professionals said they had added new budgets to programmatic digital out-of-home.
EA Sports has launched a campaign targeting football fans and gamers by using programmatic OOH to upweight activity against key Premier League match days and stadiums.
Trendy Londoners have returned to city centre shopping hotspots more quickly after Covid-19 lockdowns than equivalent demographics in Manchester, new research from outdoor agency Talon has revealed.
In brief: Ocean Outdoor has partnered with LandVault to launch a cross-platform metaverse OOH package, with UK&I retailer Argos serving as launch brand partner.
In brief: Clear Channel has partnered with Historic England and Photoworks to show a nationwide photography exhibition revealing “the stories behind the shopfronts” across its outdoor network.