JCDecaux said the purpose of the system is to grow OOH advertising spend globally by providing automation and programmatic trading for media sellers and buyers.
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Innovators working in the media research community were celebrating on Wednesday (28 February) at the 2018 Media Research Awards, hosted by Mediatel in partnership Future Thinking.
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The report, compiled by industry analyst Peter Field and commissioned by Rapport in association with the IPA, investigates the performance of campaigns investing at least 15 percent of their budgets on OOH.
Speaking at Mediatel’s inaugural Out-of-Home Summit on Tuesday, Simon Valcarcel said no other channels give O2 the same scale, fame and high awareness that OOH and TV do
Primesight’s CEO Naren Patel, Talon Outdoor’s managing partner Adrian Skelton and JCDecaux’s marketing director David McEvoy share their top priorities for 2018 at Mediatel’s inaugural Out-of-Home Summit.