More Outdoor articles

A new econometric study has revealed the profitability of digital OOH campaigns as the medium reaches “critical mass” in terms of reach, audience and location.

Out-of-home media owner Ocean Outdoor has further expanded its European presence with the acquisition of Stockholm-based Visual Art Media, an indy digital-out-of-home (DOOH) media and tech group.

As it consolidates its offering in the OOH market, Global has this week signed an advertising deal with Nexus, operator of the Tyne and Wear Metro, following a competitive tender pitch.

Out-of-home specialist Posterscope has hired Claire Kimber as group innovation director, a newly created role.

The first quarter of 2019 saw UK advertising expenditure climb 4.2% year-on-year (YoY) to a total of £6bn.

Although traditional OOH will always remain a part of the landscape, advertisers must ensure they know the new opportunities that programmatic, digital OOH brings, writes Sue Hunt.

OOH specialist agency Posterscope has appointed Ben Milne as managing director of its international division, PSI.

Inspired by a challenge from Dominic Mills, Route’s Euan MacKay outlines how Mary Meeker could create a size-based scale factor to improve her time/money analyses

In an open letter to the out-of-home sector this week, a group of advertisers went public with a series of concerns about its future. Here’s why, and what the industry said in response.

From the demise of classic billboards, to funding for Outsmart, Nationwide’s Chris Ladd voices client concerns about the future of outdoor advertising.