Kantar has added out-of-home audience measurement from Route to its TGI consumer survey data platform.
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OOH advertisers are still booking campaigns “very late” due to continued hesitancy in the market and late-booking charges being waived.
Cilesta Van Doorn will join Global in October
Ex-Rapport boss is leaving Miroma Group as head of its outdoor operations as the company consolidates out-of-home into a new global business
The outdoor advertising company has partnered with Jamii, a discovery platform for Black British brands
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Nicole Lonsdale, chief client officer, Kinetic Worldwide reveals the ways that an older dog has learned new tricks during the pandemic
Joel Livesey, senior director of inventory and partnerships at The Trade Desk, explains why the combination of mobile and programmatic out of home could be golden for advertisers.