UKTV’s crime drama channel, Alibi, has launched a special out-of-home (OOH) campaign that encourages passersby to walk around blocks to find the ad’s “sweet spot”.
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The challenge the OOH sector now faces is to reach and surpass pre-pandemic levels of growth, writes the CEO of Kinetic.
Ocean Outdoor has received “interest and conditional offers” about a potential sale while revenue recovers with a 44% surge.
Alight Media has launched the UK’s first digital six-sheet (D6) 4k roadside network.
The two companies are working on series of activations that couple DOOH with virtual worlds, aimed at driving incremental reach for advertisers.
A specialist eyewear brand has claimed to have launched the first ever outdoor ad campaign that is tailored specifically for colour-blind people.
Airbus has broadcast a three-minute video on the Burj Khalifa to showcase its commitment to sustainability.
Partner content: More media buyers are learning how to implement programmatic OOH and there are more unified standards and measurements coming into place.
Ocean’s board and management believe the company is “undervalued”.
Rapid and accurate audience measurement is the gold standard of accountability for any medium or media owner – but how possible is it?