More Outdoor articles

Advertising spend in the UK is set to grow 6.1% in 2019 to reach £22.2bn despite expectations of a turbulent year, according to the latest forecasts from Dentsu Aegis Network released today.

Luke Willbourn and Amy Horton have both been promoted to the new role of chief client officer, responsible for two strands of Talon’s business.

Industry bosses have been warned without agreed standards out-of-home will be bogged down by needless complexity at a time when it was seeking to grow its share of market through investment in digital screens.

How do you achieve the optimum exposure for an out-of-home campaign? An understanding of some behavioural science is a good place to start, writes Kinetic’s Jennie Roper.

UK advertising spend has recorded its strongest second quarter and first half since 2014, according to Advertising Association/WARC Expenditure Report data published today. Here, industry bosses weigh in on the findings.

With JCDecaux’s majority backing, JC Conti has built the out-of-home sector the programmatic platform it needs to thrive in the digital age – can he convince rival businesses to join?

BTI Studios, a media localisation and access services company for the entertainment industry, has hired the former chief executive of Exterion Media, Shaun Gregory, as its new CEO.

Adblocking now threatens mobile more than any other channel, so why has the industry collectively stopped talking about it, asks Dominic Mills. Plus: Why Heinz’s new Salad Cream ad should be served with a dollop of euthanasia.

At the end of September Bob Wootton will be stepping down as executive director of FEPE, the global body for the out of home industry.

From dynamic digital creative to the powerful use of data, Google could accelerate the UK’s out-of-home sector, writes Emily Coe.