Global has signed a three-year deal with BT to become the telecommunications group’s outdoor advertising partner on its UK street furniture network, with the digital inventory to be made available on DAX.
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Lewis, who was previously CEO of Outdoor Plus before Global went on a buying spree of out-of-home businesses 2018, was named executive director last April.
Out-of-home company Ocean Outdoor is restructuring its UK-based sales team as it relocates into a new London HQ.
Global’s digital ad sales platform DAX is to extend beyond just audio and be made available to digital outdoor advertisers from next month.
Independent OOH agency Talon has announced changes to its management structure with founders and managing directors Frank Bryant and James Copley assuming new responsibilities.
Outdoor media company Clear Channel has been awarded the contract for more than 200 digital advertising screens across some of the UK’s largest shopping centres.
Ocean Outdoor has agreed to acquire Sweden-based out of home operator AdCityMedia (ACM), further strengthening its Scandinavian presence.
The former CEO of 8 Outdoor, Cennydd Roberts, has launched a new digital out-of-home (DOOH) business based in the UK: Foris Outdoor.
The network is set to launch in the first quarter of 2020.
More relevant targeting, based on people’s real and recent location behaviours, delivers better outcomes for advertisers, writes Sophie Pemberton.