More Outdoor articles

King Out of Home, the independent outdoor media company, has today announced a rebrand to Maximus.

Barclays’ Josko Grljevic begins the newly-created role in February.

In the second of two parts, media leaders reflect on the year gone by – and offer their thoughts on what 2017 will have in store.

Transport for London is promising new ad formats, more digital out-of-home opportunities and a programmatic offering. It’s a revolution, writes Rubicon Project’s James Brown.

The free services supplied by the state-of-the-art kiosks will be funded by the ad revenue they generate.

UK advertising expenditure recorded 5.2% growth in the first half of 2016 despite economic uncertainty before the EU referendum.

As part of the deal, which was made for an undisclosed sum, Sarah Parkes, previously managing director of Airport Media, will become MD of Primesight’s Airport team.

Route, the audience research body for out-of-home advertising, has commissioned an expanded and renewed six-year research project worth £20m. James Whitmore explains what happens next.

The world’s oldest advertising medium is embracing one of its newest technologies, and the result – if the industry can pull it off – could spark a marketing revolution.

The era of neuromarketing has arrived, but what does the fusion of neurological exploration and marketing mean, asks Michael Hudes.