As out-of-home advertising continues to embrace new digital capabilities, the sector’s trade body, Outsmart, and the IPA’s outdoor specialists have announced the publication of a programmatic direct trading standard.
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The “new normal” we can expect post-lockdown is going to have a huge impact on how advertisers communicate with customers, writes Posterscope’s Gill Huber – and the power of out of home should not be forgotten.
Out-of-home audience research body Route has named Robert Ray as its new chief executive, replacing managing director James Whitmore.
New research from the outdoor advertising sector has revealed that 51% of 16-34 year olds say “going outdoors” will be the first thing they do once the COVID-19 lockdown is relaxed.
Out-of-home audience research body Route is evolving its measurement system to include “spot level” ratings for ads played out on digital screens.
Global has signed a three-year deal with BT to become the telecommunications group’s outdoor advertising partner on its UK street furniture network, with the digital inventory to be made available on DAX.
Lewis, who was previously CEO of Outdoor Plus before Global went on a buying spree of out-of-home businesses 2018, was named executive director last April.
Out-of-home company Ocean Outdoor is restructuring its UK-based sales team as it relocates into a new London HQ.
Global’s digital ad sales platform DAX is to extend beyond just audio and be made available to digital outdoor advertisers from next month.
Independent OOH agency Talon has announced changes to its management structure with founders and managing directors Frank Bryant and James Copley assuming new responsibilities.