More Outdoor articles

Tim Lumb, director at Outsmart, explains the significance of a new collaborative study from the out of home sector

Kinetic WW’s head of insight, Jennie Roper, delves into the science behind Black Friday media strategies and explains how OOH advertising can be used to boost campaigns.

According to a 2016 report from research charity Nesta, the total size of the UK local advertising market is estimated at £2.6 billion a year.

Hivestack, an adtech business in the programmatic digital out of home space, has hired Nigel Clarkson as its new global chief revenue officer.

Barry Cupples, CEO of Talon, reacts to the news that Google is passing the digital services tax on to advertisers.

Partner content: The revolution which has been taking place in outdoor advertising means we are now much better placed to reach the needs of clients than in previous recessionary cycles, writes Global’s Mungo Knott.

Partner content: Jon Block, chief product officer at VIOOH, outlines which elements of adtech digital OOH has copied, which it is rejecting, and which it is keeping its eye on for future use.

Partner content: Matthew Dearden considers whether the outdoor media industry may need to work differently if it is to inspire advertiser confidence as lockdown comes to an end.

As the UK lockdown begins to lift, Helen Miall calls on the world’s advertising brains to reconsider how they use outdoor

Instead of letting our voices go quiet during the Covid-19 lockdown, the UK outdoor media industry has stood up, been counted and kept its place in the spotlight, writes Talon’s Nick Mawditt.