More Outdoor articles

Global has won the advertising contract for London Gatwick for another five years.

The All England Club is bringing an immersive experience of Wimbledon to tennis fans in Westfield with Vodafone and Ocean Outdoor.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

KFC, the fried chicken company, launched a “smoky” special build campaign to drive “great taste” brand consideration.

The UK’s biggest airport will now offer advertisers and media buyers programmatic ad inventory via JCDecaux-backed platform VIOOH.

Full report available at: Mediatel Connected > Media Landscape > Revenue and Forecasts > Forecasts

OOH has transformed into a high impact, tightly targeted, accountable way for brands to influence audience behaviour more effectively than the majority of alternative channels.

Times Radio has launched a dynamic campaign broadcasting reactions to live breaking news across digital out-of-home sites in real-time.

Canada’s OOH marketing and measurement body chief Amanda Dorenberg discusses how tech will change outdoor advertising.

Out of home revenues grew 146% year-on-year to £238m in Q1 2022, according to the latest figures from Outsmart.