Ocean Outdoor has been named as the preferred bidder for the advertising contract for the iconic BFI IMAX in London, subject to contracts being finalised.
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UKTV’s crime drama channel, Alibi, has launched a special out-of-home (OOH) campaign that encourages passersby to walk around blocks to find the ad’s “sweet spot”.
The challenge the OOH sector now faces is to reach and surpass pre-pandemic levels of growth, writes the CEO of Kinetic.
Ocean Outdoor has received “interest and conditional offers” about a potential sale while revenue recovers with a 44% surge.
Alight Media has launched the UK’s first digital six-sheet (D6) 4k roadside network.
The two companies are working on series of activations that couple DOOH with virtual worlds, aimed at driving incremental reach for advertisers.
A specialist eyewear brand has claimed to have launched the first ever outdoor ad campaign that is tailored specifically for colour-blind people.
Airbus has broadcast a three-minute video on the Burj Khalifa to showcase its commitment to sustainability.
Partner content: More media buyers are learning how to implement programmatic OOH and there are more unified standards and measurements coming into place.
Ocean’s board and management believe the company is “undervalued”.