Global has won the advertising contract for London Gatwick for another five years.
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The All England Club is bringing an immersive experience of Wimbledon to tennis fans in Westfield with Vodafone and Ocean Outdoor.
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
KFC, the fried chicken company, launched a “smoky” special build campaign to drive “great taste” brand consideration.
The UK’s biggest airport will now offer advertisers and media buyers programmatic ad inventory via JCDecaux-backed platform VIOOH.
Full report available at: Mediatel Connected > Media Landscape > Revenue and Forecasts > Forecasts
OOH has transformed into a high impact, tightly targeted, accountable way for brands to influence audience behaviour more effectively than the majority of alternative channels.
Times Radio has launched a dynamic campaign broadcasting reactions to live breaking news across digital out-of-home sites in real-time.
Canada’s OOH marketing and measurement body chief Amanda Dorenberg discusses how tech will change outdoor advertising.
Out of home revenues grew 146% year-on-year to £238m in Q1 2022, according to the latest figures from Outsmart.
