A specialist eyewear brand has claimed to have launched the first ever outdoor ad campaign that is tailored specifically for colour-blind people.
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Airbus has broadcast a three-minute video on the Burj Khalifa to showcase its commitment to sustainability.
Partner content: More media buyers are learning how to implement programmatic OOH and there are more unified standards and measurements coming into place.
Ocean’s board and management believe the company is “undervalued”.
Rapid and accurate audience measurement is the gold standard of accountability for any medium or media owner – but how possible is it?
Ads in one medium work harder if they are primed by previous ads, explains the MD of Lumen Research
Hivestack, the out-of-home ad tech company, will soon allow advertisers to bid for DOOH inventory in a similar fashion to display and mobile ad-buying on the open web.
Cadbury is putting an Australian man on an out-of-home billboard to advertise its new chocolate bar Caramilk.
Kantar has added out-of-home audience measurement from Route to its TGI consumer survey data platform.