More Outdoor articles

Subway launched a fully interactive 3D billboard where people could build their dream subs live on-screen. 

Mochi ice cream brand, Little Moons, has adopted an “impact over optimisation” approach to its media planning to create longer term brand impacts.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

In brief: HELLO! has partnered with outdoor media owner Limited Space to launch a new video series called “HELLO! Hits”.

Rubicon, the exotic soft drinks brand, has “shifted” its media budget towards video and out-of-home to target young people “more effectively”.

Currys has unveiled three special out-of-home builds to bring back its Cash for Trash initiative.

In brief: Alight Media now has a network of 300 digital 48-sheet billboards in 123 towns across the UK.

In brief: Talon Outdoor, specialist global out-of-home (OOH) media agency, has promoted Josko Grljevic from UK chief transformation officer to group chief operating officer, reporting into group CEO Barry Cupples.

Do advertisers and agencies have the confidence to brand-build on OOH when belts are tightening and the ‘brand vs performance’ marketing divide persists?

Organic growth was particularly strong in North America thanks to the return of air travel over the last year.