More Outdoor articles

Richard Bon, Clear Channel’s commercial for Europe, lead reveals the one thing he’d change when dealing with agencies and what keeps coming up in client conversations.

Palmer’s, the cocoa butter brand, will take over a train station to raise awareness about reforestation.

Marketers will be able to purchase ads on digital screens in public places including stadiums, airports and bus stops through DV360.

Subway launched a fully interactive 3D billboard where people could build their dream subs live on-screen. 

Mochi ice cream brand, Little Moons, has adopted an “impact over optimisation” approach to its media planning to create longer term brand impacts.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

In brief: HELLO! has partnered with outdoor media owner Limited Space to launch a new video series called “HELLO! Hits”.

Rubicon, the exotic soft drinks brand, has “shifted” its media budget towards video and out-of-home to target young people “more effectively”.

Currys has unveiled three special out-of-home builds to bring back its Cash for Trash initiative.

In brief: Alight Media now has a network of 300 digital 48-sheet billboards in 123 towns across the UK.