More Outdoor articles

Barry Cupples, CEO of Talon, reacts to the news that Google is passing the digital services tax on to advertisers.

Partner content: The revolution which has been taking place in outdoor advertising means we are now much better placed to reach the needs of clients than in previous recessionary cycles, writes Global’s Mungo Knott.

Partner content: Jon Block, chief product officer at VIOOH, outlines which elements of adtech digital OOH has copied, which it is rejecting, and which it is keeping its eye on for future use.

Partner content: Matthew Dearden considers whether the outdoor media industry may need to work differently if it is to inspire advertiser confidence as lockdown comes to an end.

As the UK lockdown begins to lift, Helen Miall calls on the world’s advertising brains to reconsider how they use outdoor

Instead of letting our voices go quiet during the Covid-19 lockdown, the UK outdoor media industry has stood up, been counted and kept its place in the spotlight, writes Talon’s Nick Mawditt.

Dominic Mills notes OOH’s impact on his surroundings, questions Huawei’s bid to woo the British public and laments another Brexit slogan.

There is now an opportunity for brands to use messaging to shape future consumer purchasing behaviours, writes Kinetic’s Jennie Roper.

As out-of-home advertising continues to embrace new digital capabilities, the sector’s trade body, Outsmart, and the IPA’s outdoor specialists have announced the publication of a programmatic direct trading standard.

The “new normal” we can expect post-lockdown is going to have a huge impact on how advertisers communicate with customers, writes Posterscope’s Gill Huber – and the power of out of home should not be forgotten.