Cadbury is putting an Australian man on an out-of-home billboard to advertise its new chocolate bar Caramilk.
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Kantar has added out-of-home audience measurement from Route to its TGI consumer survey data platform.
OOH advertisers are still booking campaigns “very late” due to continued hesitancy in the market and late-booking charges being waived.
Cilesta Van Doorn will join Global in October
Ex-Rapport boss is leaving Miroma Group as head of its outdoor operations as the company consolidates out-of-home into a new global business
The outdoor advertising company has partnered with Jamii, a discovery platform for Black British brands
Global bolsters its position as the UK’s largest airport media owner, now reaching 50% of all UK airport audiences
Nicole Lonsdale, chief client officer, Kinetic Worldwide reveals the ways that an older dog has learned new tricks during the pandemic