Route Research CEO Denise Turner talks to Omar Oakes about how the outdoor media sector has recovered in 2022 after Covid-19 lockdowns in the UK and what the ‘new normal’ looks like as more people regularly work from home.
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In brief: Clear Channel has won the outdoor advertising contract for Centre:MK, the major UK shopping centre in Milton Keynes.
Cycling seems to be all the rage among media execs and ad buyers, particularly over the last five years. What explains this two-wheeled trend?
“Trading conditions are at their worst since the Covid outbreak”, reports author warns.
The Media Plan: Business-to-business internet service provider Vorboss has rejected traditional media strategy to drive awareness in a small hard-to-reach audience and low interest category.
Ocean Outdoor’s chief revenue officer talks about the bravest thing he has ever done and which advertiser he would love to work with.
In brief: Uber has launched an advertising division with Uber Journey Ads and sponsored listings.
In brief: Transit media network Adverttu has rebranded to Drovo and launched a digital network of 50 ‘vehicle-topper’ screens.
The Media Plan: Pet food brand Lily’s Kitchen has leveraged out-of-home, radio, and podcasts to target new Gen Z and Millennial “pet parents” at key times of day.
Contextual relevancy is being brought to a mass medium that has always offered creative opportunities for emotional messaging.