In a first for the Newsworks Awards, the judging panel of agency and advertiser leaders unanimously agreed to award a prize recognising one entry’s uniqueness, bravery and wider relevance to the media industry
Roku’s director of EMEA ad sales discusses how the TV market is becoming more data-led and programmatic, and where Roku sits within a growing CTV ecosystem.
Maximising addressable TV revenue: How PRESTOads and PRESTOplay unlock the full ad revenue potential
Castlabs’ Christophe Kind shares how its new advanced addressable TV ad tracking and measurement solution, PRESTOads, can help drive TV performance in the new streaming era.
A free webinar, in partnership with Salesforce, will help businesses prepare for an AI future.
In part two of a series of special episodes, RX Global’s chief intelligence officer and Salesforce’s regional VP join Jack Benjamin to discuss how pragmatic approaches to AI can enhance business efforts.
Connections matter at Sky Media and there are four key ways that this drives impact for advertisers.
In part one of a series of two special episodes on the topic of AI integration, Rob Pickering, chief technology officer for Tottenham Hotspur, and Felicity Starr, regional VP at Salesforce (and a Spurs fan), join host Jack Benjamin to discuss how AI is enhancing the club’s customer services and creating personalised experiences for fans.
Comcast Advertising VP Virginie Dremeaux speaks with Warner Bros Discovery’s Estelle Zeitoun and Canal+ Brand Solution’s Fabrice Mollier at Cannes about their services’ recent rebrands and how they’re driving innovations for advertisers.
The Media Leader traveled across Cannes speaking to media professionals to find out why TV should be an essential part of marketing strategies, and what the future of TV advertising will be.
One of Europe’s leading media owners has implemented the Open Measurement Software Development Kit standard that enables third-party viewability and verification measurement.
Chief commercial officer Rak Patel and head of sales strategy Sam Hicks join Jack Benjamin for a conversation in the south of France during the ad festival.
