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Daily Newspaper MarketBritain’s daily newspaper industry looked depressed during October, with the market as a whole shedding just under 3% from circulations.There were depressed circulations across the board in both the mid market and popular sectors, although the quality market provided a glimmer of hope with all three compact titles seeing year on year increases.Newest… Continue reading ABC National Newspaper Round-Up: October 2005

Customer magazines have the ability to communicate with difficult to reach audiences, with new research from the Association of Publishing Agencies (APA) finding that retail customer magazines elicit impressive levels of active response from the youth and grey markets. According to the APA, the media attracts a response rate of 84% from the youth market… Continue reading Customer Magazines Reach Difficult Audiences

New estimates from American analysis Goldman Sachs predict 2005 to be the US newspaper industry’s worst since the last advertising recession, with further gloom forecast for 2006. “2005 is shaping up as the industry’s worst year from a revenue growth perspective since the recession impacted 2001-2002 period,” the analyst claims, adding that growth next year… Continue reading US Newspaper Market Facing ‘Worst Year Since Recession’

Daily Newspaper MarketThe latest ABC results for the daily newspaper market in September showed the Guardian’s new Berliner format enjoying an increase of 7.4% in its circulation year on year, with the quality daily market overall enjoying a healthy performance during the month.The mid and popular market, however, was not so optimistic, with declines in… Continue reading ABC National Newspaper Round-Up – September 2005

Daily Newspaper MarketQuality titles saw the only increase in readership during the six months to August, with the Guardian, Independent and Times all bucking the trend for decline to add double figure percentage growth year on year.The Guardian performed particularly well, adding 23.4% year on year. The newspaper will be expecting similarly positive figures in… Continue reading NRS National Newspaper Round-Up: August 2005

Local newspapers in the US attract 19% of local internet readership with eMarketer revealing that they hold the top spot among the city’s online readers for internet newspaper sites. The analyst showed that The Washington Post managed to reach about 30% of its local market, followed closely by the Boston Globe at 28.3% and the… Continue reading Online Newspapers On The Rise

Daily Newspaper MarketThe daily newspaper market continued to see readership decline during July, with only the Times and the Guardian achieving any year on year increase in readers.The Guardian saw a particularly strong performance, with its readership for July adding 25.1% year on year. The Times also achieved a rise, adding 11.5% in the same… Continue reading NRS National Newspaper Round-Up: July 2005

Daily Newspaper MarketThe nation’s national daily newspapers saw a slip in readership during June, with the market as a whole shedding 7.6% year on year. The dip, which was the result of heavy declines across the mid market and popular sectors, translates to a departure of more than 2 million readers across the daily market.Quality… Continue reading NRS National Newspaper Round-Up: June 2005

Daily Newspaper MarketAugust saw the Guardian record its last full month as a broadsheet newspaper, but left the title with a disappointing 6.3% decline in circulation year on year. The dip is less significant in period on period analysis, although a 4.6% dip is still evident and leaves the title with total sales of 341,698.Broadsheet… Continue reading ABC National Newspaper Round-Up – August 2005

The ABC regional newspaper figures for the six months to June 2005 revealed mixed results for the nations top ten paid for regional newspaper groups.The Surrey Advertisers – All Papers Group suffered the largest decline, losing 5.8% of its circulation year on year, taking its circulation down to 99,601.The Sunday World – All Editions Group… Continue reading ABC Regional Newspapers: Jan-Jun 2005