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Advertising in Britain’s national newspapers proved it has at last started to make a slow turnaround when an increase of 113,818 ad pages was recorded for the past year, according to Mediaedge:CIA’s latest Adstats report. This represents a tiny rise of just 0.3% in total advertising pages for the twelve months to February 2004 for… Continue reading UK National Newspaper Ad Volumes Slowly Recovering

The Guardian‘s decision not to launch a tabloid edition appears to be paying dividends for the title following a healthy 1.8% month on month increase in circulation to 376,287, according the latest ABC results for March.Last month the paper’s editor, Alan Rusbridger, reiterated that he has no plans to unveil a compact edition similar to… Continue reading ABC National Newspaper Round-Up – March 2004

The Daily Telegraph saw its readership slump by 8.5% year on year to just under 2.2 million in the six months to February, in a development that could push the newspaper closer to launching a tabloid edition.Rumours have been circulating that the newspaper could be the third broadsheet to go tabloid with £8 million rumoured… Continue reading NRS National Newspaper Round-Up – February

In March the UK advertising expenditure results were released. These beat all expectations and encouraged global advertisers to revisit 2004 forecasts. Advertising Association and World Advertising Research Centre Results UK advertising expenditure for 2003 exceeded expectations and rose by 2.5% to £17.2 billion. The results outperformed average market predictions. A consensus of recent forecasts compiled… Continue reading INSIGHTanalysis: Media Healthcheck – March 2004

The worldwide advertising market recovery is underway for good says the latest Ad Barometer report from Interdeco. The market turnaround has forced advertising researchers at Interdeco to revise their previous forecasts upwards. In October 2003, Interdeco said the global market would grow by 3.2% in 2004, but this has now been revised to 4.0%. Assessment… Continue reading Market Recovery Is Back For Good Says Ad Barometer

The poor advertising conditions in the US business to business (B2B) publishing sector continued in January, with ad page volumes showing a 4.6% year on year decline. The latest data from American Business Media show that ad expenditure declined by 2.4%. The figures are prepared by ABM’s Business Information Network (BIN) and were compiled for… Continue reading Decline Continues In US B2B Publishing Sector

US hi-tech publishing advertising page volumes fell by 9.2% year on year during February, according to the latest market figures from United Business Media (UBM). Within this, UBM’s CMP Media division saw volumes decline by 7.8%. In the twelve months to February, page volumes in the total market were off by 12.4%, whilst CMP’s fell… Continue reading US Hi-Tech Ad Pages Fall 9.2% In February 2004

The Independent is continuing to see circulation rise as the success of its recently launched tabloid edition goes on denting the growth of its main rivals in the broadsheet sector.The latest ABC results for February show that the paper’s decision to extend the reach of its compact version has paid off with circulation increasing by… Continue reading ABC National Newspaper Round-Up – February 2004

US business to business (B2B) publishing advertising revenues remained flat year on year during 2003, whilst advertising page volumes were still in decline, according to the latest data from American Business Media (ABM). The figures showing advertising revenues closing the year at $7.3 billion, up 0.7% on 2002, whilst ad pages were down by 3.2%.… Continue reading US B2B Press Advertising Shows Little Growth In 2003

The newspaper industry suffered a wide-ranging decline in readership according to the latest round of NRS figures for January, with both tabloid and broadsheet papers struggling against the downward trend and only a handful of titles experiencing any growth.The Times became the worst casualty, seeing readership plummet despite the launch of its tabloid incarnation. The… Continue reading NRS National Newspaper Round-Up – January 2004