Daily Newspaper MarketThe nation’s daily national newspapers saw a dip in circulation year on year during March, with the sector’s total declining by 3.7%. The downturn, caused by wide ranging declines in all but the Quality sector, was bucked only by compact titles, The Times and The Independent, with respective year on year rises of… Continue reading ABC National Newspaper Round-Up – March 2005
Staff – MediaTel NewsLine An announcement is expected this week from Quantum Publishing on the future of trade title, Media Week, following the company’s decision to sell off some of its most lucrative business titles last year.Quantum, themselves owned by ABN Amro Capital, have made no secret of their desire to sell off their most… Continue reading Media Week Sale Decision Expected This Week
Staff – MediaTel NewsLine UK publishing group, Pearson PLC has announced the launch of a free afternoon version of the Financial Times, called FTpm.The A4-sized freesheet will be available in print and online every afternoon from Monday to Friday, and will contain two sides of the day’s top business news stories, comment and analysis.It will… Continue reading FT Launches Compact Afternoon Freesheet
Sarah Pearce – MediaTel NewsLine The daily national newspaper market continued the downwards spiral in the six months to Janaurary 2005, with a overall 3.0% dip, according to the latest figures from the National Readership Survey.Within the quality sector The Independent saw a 10% increase in readership figures and next week the publication will undergo… Continue reading NRS National Newspaper Round-Up: January 2005
Newspaper advertising can attract up to seven times more attention than television commercials, according to new research undertaken for News International by Robert Heath, visiting professor at Copenhagen Business School and research associate at University of Bath School for Management. Heath’s research analysed movement of the eye in natural viewing and reading situations, with faster… Continue reading Newspaper Adverts Attract Seven Times More Attention Than TV Commercials
The daily national newspaper market as a whole saw a dip in readership in the six months to December 2004, according to the latest data from the National Readership Survey.However, despite a number of dips in circulation, several titles managed to avoid decline and, in some cases, add substantially to their readership towards the end… Continue reading NRS National Newspaper Round-Up: December 2004
Customer magazines can stimulate a substantial 8% increase in average sales uplift due to the strong connection with brand loyalty experienced by readers, according to new research from the Association of Publishing Agencies (APA). The APA Advantage Study, conducted by Millward Brown, found that customer titles engage readers which leads to stronger brand relationships, resulting… Continue reading Customer Magazines Create Strong Brand Loyalty
US adults who go online most frequently watch more television and read more newspapers, compared to their non-internet-using counterparts, disproving traditional industry opinion that the internet would cut into the time consumers spend with television and print media. According to a recent Carat Insight analysis of data from Mediamark Research Inc and Multimedia Scan, adults… Continue reading Frequent Internet Users Consume More Multi-Media
The UK’s national newspaper market continued to look bleak in February, with only a handful of titles increasing their circulations year on year, according to the latest figures from the Audit Bureau of Circulations.The majority of those titles seeing downward growth were Popular titles, although The Business also shed a significant 18.2% of its circulation… Continue reading ABC National Newspaper Round-Up – February 2005
Strategic information provider, TNS Media Intelligence (TNSMI), has revealed US total advertising expenditure for 2004 was up by 9.8% at £141.1 billion compared to 2003, revising previous estimates of 10.6% growth for the year. Almost all media measured by TNSMI experienced growth throughout 2004, with the internet, outdoor, cable TV and national syndication showing the… Continue reading US Aspend Rose 9.8% In 2004
