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A major restructuring of ad marketing and sales teams at magazine publisher IPC hopes to make the lives of advertisers and agencies far easier.The reorganisation, overseen by IPC advertising managing director Caroline McDevitt, and accompanied by increased investment in data provision, has been dubbed Access All Areas as it aims to simplify the whole media… Continue reading Open Door Policy For IPC

Daily Newspaper MarketBritain’s daily newspaper market continued to see circulation decline in April, suffering a dip of 3.11% year on year overall.Both the mid market and popular sectors saw universal decline, while the quality market saw just two titles increase their sales.The Guardian added 1.9% to its sales year on year, pushing circulation to 374,580,… Continue reading ABC National Newspaper Round-Up: April 2006

IPC Advertising has appointed Keith Yonish as its new director of creative solutions, poaching the award-winning ad boss from his previous position as creative director at Independent Solutions.Yonish will take responsibility for all advertorial, sponsorship and special projects across the publisher’s weekly magazines, as well as working toward a cross-company brief to drive creative thinking… Continue reading IPC Appoints Yonish As New Creative Director

Daily Newspaper MarketBritain’s daily newspaper market suffered a year on year dip of 3.18% in circulation overall during March, marking a continued struggle for the industry against sliding sales.The popular sector suffered the worst downturn, with all four national titles suffering a decline in sales.Elsewhere, the Daily Express notched up the largest individual sales downturn,… Continue reading ABC National Newspaper Round-Up: March 2006

Daily Newspaper MarketThe daily newspaper market continued to look down in the mouth in the six months to February, with a total downturn of 4.1% in readership indicating a continued struggle for the sector.Not all papers suffered decline, however, with compact qualities the Independent and The Times scoring respectable increases of 24.5% and 19% respectively.The… Continue reading NRS National Newspaper Round-Up: February 2006

New research released by the Direct Marketing Association has revealed customer magazines to be the most relevant and informative form of direct marketing, with consumers eliciting the most positive response to print campaigns. The research shows customer magazines generating the highest level of positive response, with 34% of consumers obeying the call to action, either… Continue reading DMA Hails Customer Mags As Most Effective Medium

Advertising expenditure in the UK rose by 4.2% in 2005, reflecting increases in most major media, with the internet leading the way, enjoying year on year growth of 23%. According to new figures from Nielsen Media Research, Spanish-language and cable TV followed the internet in terms of adspend growth in 2005, rising by 17% and… Continue reading US Adspend Up By 4.2% In 2005

Britain’s newest daily newspaper, The Sportsman, has claimed full price sales for its debut on Wednesday of over 65,000.The paper’s exact figures will not be known until sales in Ireland are included, but the title claims to have “smashed through” its target figure of 50,000 on the first day of publication.Exact figures are expected by… Continue reading The Sportsman Sees Successful Debut Sales

Advertising expenditure in the UK saw a year on year increase of 2.1% in 2005, reaching £15,973 million, according to the Advertising Associations’ (AA) latest Quarterly Survey of Advertising Expenditure. The figures, complied and researched by the World Advertising Research Centre (WARC), cover all media and reveal that the internet enjoyed the largest growth in… Continue reading UK Adspend Up By 2.1% In 2005

News producers are shifting their budgets away from traditional media and onto the internet, with a new report finding that with the exception of cable TV, ad budgets are eroding for offline media. According to the State of the News Media 2006, from Columbia University’s Graduate School of Journalism, newspaper revenue rose by between 1%… Continue reading Offline News Media Losing Out To Online