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IPC Country & Leisure Media (CALM) has announced the creation of a new advertising sales division uniquely tasked with delivering online solutions to agencies and clients across a number of CALM’s portfolio of specialist web brands.IPC says that the new team is designed to offer advertisers an extremely high net worth audience who are passionate… Continue reading IPC Creates New Advertising Sales Division

The London freesheet war has stepped up a notch with the announcement that Evening Standard owner, Associated Newspapers, is planning to launch a rival afternoon paper.Provisionally titled London Lite, the new freesheet is set to challenge News International’s thelondonpaper, which is to be launched in September (see New London Freesheet May Expand To Other Cities).According… Continue reading Freesheet War Steps Up With New Entry Into The Market

The new London freesheet, which News International will launch on 18 September, could expand to cover further cities in the UK.News International Free Newspapers general manager, Ian Clark, told Media Week that NI also has another Associated Newspapers’ title in its sights, the morning free paper, Metro. Once thelondonpaper had proved itself, the strategy is… Continue reading New London Freesheet May Expand To Other Cities

Newspaper content for teens, by teens and relating to teens strongly impacts a newspapers ability to attract young adult readers and keep them as they age, according to new research from the Newspaper Association of America Foundation. The study, of more than 1,600 18-24 year olds, saw 75% of respondents who said they read newspaper… Continue reading Newspaper Content For Teens Attracts Young Readers

The National Readership Survey (NRS) is making good progress as it adapts to the rapid changes taking place in the press but it will have to stay focused as the media landscape changes and people turn to the internet and mobile platforms. This was one of the main themes from yesterday’s Future Of The National… Continue reading NRS Confirms Long-Term Online Strategy

The Newspaper Marketing Agency (NMA) is not helping national newspapers to prove their worth as important commercial and social tools, according to journalist and media commentator, Ray Snoddy. Speaking at MediaTel Group’s latest seminar yesterday morning, Snoddy heavily criticised the NMA, saying its remit is too narrow-minded. “When I hear that all [the NMA] ‘s… Continue reading NMA Must Do More To Market National Newspapers

Strong newspaper brands have a big future, according to leading figures in the publishing industry, who were speaking yesterday at MediaTel Group’s Future of the National Press Seminar in London. Dave King, executive director of the Telegraph, said that newspaper groups with powerful brands would move forwards as converged multi-media groups, with a focus on… Continue reading Bright Future For Strong Newspaper Brands

Discussing the issues surrounding the rapidly evolving print industry, the majority of panellists at yesterday morning’s MediaTel Group seminar expressed high levels of optimism over the press’ prospects. Journalist and media analyst, Ray Snoddy, expressed concerns for the industry but said things weren’t as bad as they had been reported to be. “There is a… Continue reading Threat To National Press Is Exaggerated

Red-tops are forecast to be hit worst by declining circulations over the next few years, with freesheets and online taking over from traditional print media, according to the results of a new survey on the future of the UK national newspaper industry, conducted by MediaTel INSIGHT. The survey, of fifteen of the top thirty media… Continue reading MediaTel INSIGHT Survey Looks At Future Of The Press

Online is an important part of a multi-media solution, which will work together with newspapers rather than replace them, according to the executive director of the Telegraph, Dave King, who was speaking at MediaTel Group’s seminar yesterday. “[Online] has to be part of the media group, which encompasses newspapers. So it’s not just two newspapers… Continue reading Online Will Not Replace Printed Newspapers