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The National Readership Survey (NRS) is making good progress as it adapts to the rapid changes taking place in the press but it will have to stay focused as the media landscape changes and people turn to the internet and mobile platforms. This was one of the main themes from yesterday’s Future Of The National… Continue reading NRS Confirms Long-Term Online Strategy

The Newspaper Marketing Agency (NMA) is not helping national newspapers to prove their worth as important commercial and social tools, according to journalist and media commentator, Ray Snoddy. Speaking at MediaTel Group’s latest seminar yesterday morning, Snoddy heavily criticised the NMA, saying its remit is too narrow-minded. “When I hear that all [the NMA] ‘s… Continue reading NMA Must Do More To Market National Newspapers

Strong newspaper brands have a big future, according to leading figures in the publishing industry, who were speaking yesterday at MediaTel Group’s Future of the National Press Seminar in London. Dave King, executive director of the Telegraph, said that newspaper groups with powerful brands would move forwards as converged multi-media groups, with a focus on… Continue reading Bright Future For Strong Newspaper Brands

Daily Newspaper MarketThe daily newspaper market continued to see readership decline in the six-month period from December 2005 to May 2006, with a total downturn of 4.38% year on year, indicating continued problems for the sector.There were some success stories amidst the depression, however, with the Independent adding a remarkable 26.4% to its total year… Continue reading NRS National Newspaper Round-Up: May 2006

Daily Newspaper MarketBritain’s daily newspaper market looked downbeat yet again in June, with overall circulation slipping by 2.86% year on year, demonstrating further decline for the industry.Both the Mid Market and Popular sectors saw a dip across the board, with just two Quality titles bucking the overall trend. The Guardian and the Financial Times were… Continue reading ABC National Newspaper Round-Up: June 2006

US advertising is expected to grow by 5.6% this year, with a gain of 6% in overseas advertising. In addition, a total worldwide advertising growth of 5.8%, to $602.4 billion, is expected for 2006, according to new figures released by Universal McCann. This is a downward revision of Universal McCann’s previous figures (see McCann Expects… Continue reading US Adspend Expected To Grow 5.6% This Year

Worldwide sales of consumer magazines were up by 100 million copies or 7.4% year on year in 2005, with the industry recording its highest rate of growth in sales for decades between 2004 and 2005. According to the World Advertising Resource Centre’s new Advertising Statistics Yearbook, more than 1.4 billion magazines were sold last year,… Continue reading Global Consumer Magazine Sales Booming

Daily Newspaper MarketThe daily newspaper market continued to see readership decline for the six-month period from November 2005 to April 2006, with a substantial total downturn of 5.4% year on year, signalling further trouble for the sector.There were some success stories amidst the depression however, with the Independent pushing its readership up by a massive… Continue reading NRS National Newspaper Round-Up: April 2006

The global entertainment and media (E&M) industry has entered a solid growth phase and will increase at a 6.6% compound annual growth rate (CAGR) to $1.8 trillion in 2010, according to PricewaterhouseCoopers’ Global Entertainment and Media Outlook: 2006-2010. Digital video recorders, along with high definition television (HDTV) and digital television, will enhance the appeal of… Continue reading Solid Growth Forecast For Media Industry

MediaTel.co.uk has launched a World Cup Media Centre to bring subscribers the most up-to-date media data and analysis from this summers’ biggest sporting event.Working in conjunction with Nielsen//NetRatings, TNS Infosys Exec and Xtreme Information, MediaTel.co.uk will be providing its 140 subscribing companies with the latest daily analysis, with key reports including; TV overnights for ABC1… Continue reading MediaTel.co.uk Launches World Cup Media Centre