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Advertising expenditure in newspapers rose by 2.4% in the third quarter of 2005, with online up by an impressive 26.7%. The print medium did not fair so well seeing an increase of just 1.6%, with Q3’s modest gain the medium’s worst advertising performance this year. Despite a depressed market for the newspaper industry, online readership… Continue reading US Newspaper Adspend Up By 2.4% In Q3 Fuelled By Online Expenditure

Online newspaper websites are increasing in popularity, with new data from Nielsen//NetRatings showing a growth of 11% in unique visitors between October 2004 and October 2005, a rate faster than the 3% growth of active users on the entire internet. According to Nielsen//NetRatings, 39.3 million visitors logged onto newspaper websites in the US in October,… Continue reading Newspaper Websites Increase In Use

Daily Newspaper MarketBritain’s daily newspaper industry looked depressed during October, with the market as a whole shedding just under 3% from circulations.There were depressed circulations across the board in both the mid market and popular sectors, although the quality market provided a glimmer of hope with all three compact titles seeing year on year increases.Newest… Continue reading ABC National Newspaper Round-Up: October 2005

Customer magazines have the ability to communicate with difficult to reach audiences, with new research from the Association of Publishing Agencies (APA) finding that retail customer magazines elicit impressive levels of active response from the youth and grey markets. According to the APA, the media attracts a response rate of 84% from the youth market… Continue reading Customer Magazines Reach Difficult Audiences

New estimates from American analysis Goldman Sachs predict 2005 to be the US newspaper industry’s worst since the last advertising recession, with further gloom forecast for 2006. “2005 is shaping up as the industry’s worst year from a revenue growth perspective since the recession impacted 2001-2002 period,” the analyst claims, adding that growth next year… Continue reading US Newspaper Market Facing ‘Worst Year Since Recession’

Daily Newspaper MarketThe latest ABC results for the daily newspaper market in September showed the Guardian’s new Berliner format enjoying an increase of 7.4% in its circulation year on year, with the quality daily market overall enjoying a healthy performance during the month.The mid and popular market, however, was not so optimistic, with declines in… Continue reading ABC National Newspaper Round-Up – September 2005

Daily Newspaper MarketQuality titles saw the only increase in readership during the six months to August, with the Guardian, Independent and Times all bucking the trend for decline to add double figure percentage growth year on year.The Guardian performed particularly well, adding 23.4% year on year. The newspaper will be expecting similarly positive figures in… Continue reading NRS National Newspaper Round-Up: August 2005

Local newspapers in the US attract 19% of local internet readership with eMarketer revealing that they hold the top spot among the city’s online readers for internet newspaper sites. The analyst showed that The Washington Post managed to reach about 30% of its local market, followed closely by the Boston Globe at 28.3% and the… Continue reading Online Newspapers On The Rise

Daily Newspaper MarketThe daily newspaper market continued to see readership decline during July, with only the Times and the Guardian achieving any year on year increase in readers.The Guardian saw a particularly strong performance, with its readership for July adding 25.1% year on year. The Times also achieved a rise, adding 11.5% in the same… Continue reading NRS National Newspaper Round-Up: July 2005

Daily Newspaper MarketThe nation’s national daily newspapers saw a slip in readership during June, with the market as a whole shedding 7.6% year on year. The dip, which was the result of heavy declines across the mid market and popular sectors, translates to a departure of more than 2 million readers across the daily market.Quality… Continue reading NRS National Newspaper Round-Up: June 2005