More Press articles

US business to business (B2B) print advertising declined again during May this year, with revenues down by 1.1% and ad pages down by 5.9% year on year. The latest figures from American Business Media (ABM) also show that in the year to May spending was up slightly by 0.7%, whilst pages have declined by 4.4%.… Continue reading US B2B Print Ad Revenues Dip 1.1% In May

US newspaper advertising revenues rose by approximately 2% in the second quarter of the year, according to an analysis of newspaper publishers’ results by Merrill Lynch. All but one newspaper group have reported figures for the quarter to June and the consensus of 2% growth shows a marginal improvement over the Q1 rise of 1.5%… Continue reading US Newspaper Advertising Shows Slow Growth

US business to business (B2B) print advertising spending fell for the first time in six months during April, according to the latest figures from American Business Media (ABM). Advertising dollars were down 10%, whilst pages were down 8.4%. “Due to recent global events, we anticipated this downturn,” says Gordon Hughes, CEO of ABM. Hughes says… Continue reading US Business Print Advertising Drops In April

The US hi-tech publishing sector saw its advertising page volumes decline by 15.4% year on year during June, according to the latest figures from United Business Media (UBM). The group’s own CMP Media business saw volumes drop by just 4.7% during the month. In the calendar year to June, the technology publishing market saw volumes… Continue reading UBM Reports Continued Hi-Tech Ad Decline In June

Month on month analysis of the latest ABC circulation figures for June reveals a mixed picture of the national newspaper market, which saw overall circulation slip to just over the 26 million mark, as the so-called summer silly season kicked in.The majority of titles saw circulation decline with the notable exception of the Sunday Times,… Continue reading ABC National Newspaper Round-Up – June 2003

Total US magazine advertising revenues rose by 8.5% in June, to close at $1.6 billion, according to new figures from the Publishers Information Bureau (PIB). However, the number of advertising pages fell by 3.2% year on year to 18,834 due to the uncertain economic environment. In the year to date, advertising revenue closed at $8.6… Continue reading US Magazine Revenue Grows But Volumes Down In June

One of the main challenges facing the newspaper industry if it is to arrest the trend of declining sales is to reach out to young people, many of whom are showing ambivalence to the printed word. Attracting and Retaining Young Readers, a new report from the World Association of Newspapers seeks to address the issue… Continue reading Rethink As Newspapers Strive To Attract Young Readers

Merrill Lynch has revised down its forecasts for the US newspaper industry due to weakness in a number of advertising sectors. Only last week, the broker expressed confidence that revenue growth for 2003 would be 2.9% (see US Newspaper Spend To Grow 3% In 2003, Says Merrill Lynch) but disappointing May results have forced its… Continue reading Broker Lowers US Newspaper Growth Forecasts

Advertising conditions for the US newspaper sector are improving in June, following a disappointing May, where revenues rose by just 1%, according to analysts at Merrill Lynch. The broker says that it now expects the second quarter to return growth of around 2%. For the whole of 2003, growth is predicted to be 2.9%, with… Continue reading US Newspaper Spend To Grow 3% In 2003, Says Merrill Lynch

Almost two thirds of consumer magazine publishers have managed to create advertising and sponsorship packages that span their print and website publications, according to a survey by the International Federation of the Periodical Press (FIPP). The Routes To Success For Consumer Magazine Websites survey found that 65% of publishers had secured these kind of cross-media… Continue reading Magazine Publishers Secure Print And Web Ad Deals