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Condé Nast has revealed plans to begin targeting the older generation with the launch of a new consumer magazine and internet radio station aimed at the burgeoning over fifties market.A new print publication called 2 Magazine will launch later this year with a focus on issue affecting older consumers such as health, lifestyle, travel, style… Continue reading Condé Nast Unveils New Launch For Over Fifties

The Independent saw circulation inch-up by a further 0.9% during April to just over the 260,000 mark as the paper’s commuter-friendly compact edition continued to prove a hit with readers.The latest ABC results for April will provide a welcome boost to the Independent, which has today gone completely tabloid, in a move that will consign… Continue reading ABC National Newspaper Round-Up April 2004

The Times saw readership decline by 17.6% year on year during March to just under 1.6 million with the title’s recently launched tabloid edition doing little to reverse the downward slide, according to the latest NRS national newspaper figures.Last week it was revealed that losses at the Times Newspapers are expected to reach in excess… Continue reading NRS National Newspaper Round-Up – March 2004

Global advisor, Merrill Lynch, predicts that US advertising spending will increase by 6% in 2004 and admits the market “finally has growth to be proud of”. The Monthly Advertising Trends report says that US advertising spend is “rebounding nicely”, along with what seems to be a stronger than expected economy in the US. According to… Continue reading US Ad Spending Finally Has Growth To Be Proud Of Says Merrill Lynch

Magazines are well placed to benefit from economic growth, according to Mark Cattle, director of The Royal Bank of Scotland.According to the Periodical Publishers Association, Cattle said at the PPA’s 2004 magazine conference: “Magazines are well placed to benefit from the economic upturn due to the unique relationship they have with their readers, which they… Continue reading Magazines Set To Benefit From Economic Growth

US magazine advertising revenues registered a 6.7% year on year rise during March, as the Financial, Insurance & Real Estate category showed a return to strong growth. According to the latest data from the Publishers Information Bureau (PIB), revenues in March reached $1.8 billion, whilst page volumes declined by 1.9% to 20,947. In the year… Continue reading US Magazine Ad Revenues Rise 7% In March

Figures released by The Advertising Association shows that the national press recovery continued in February with ad revenue being up 3.2% year-on-year. The key drivers were Telecoms, Motors and Government advertising. Expenditure on popular dailies display rose by 10.8%, this was the single biggest category increase, excluding on-line recruitment. Popular Sunday’s also saw improvements in… Continue reading February’s National Press Expenditure Results

Advertising in Britain’s national newspapers proved it has at last started to make a slow turnaround when an increase of 113,818 ad pages was recorded for the past year, according to Mediaedge:CIA’s latest Adstats report. This represents a tiny rise of just 0.3% in total advertising pages for the twelve months to February 2004 for… Continue reading UK National Newspaper Ad Volumes Slowly Recovering

The Guardian‘s decision not to launch a tabloid edition appears to be paying dividends for the title following a healthy 1.8% month on month increase in circulation to 376,287, according the latest ABC results for March.Last month the paper’s editor, Alan Rusbridger, reiterated that he has no plans to unveil a compact edition similar to… Continue reading ABC National Newspaper Round-Up – March 2004

The Daily Telegraph saw its readership slump by 8.5% year on year to just under 2.2 million in the six months to February, in a development that could push the newspaper closer to launching a tabloid edition.Rumours have been circulating that the newspaper could be the third broadsheet to go tabloid with £8 million rumoured… Continue reading NRS National Newspaper Round-Up – February