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The US newspaper industry failed to live up to expectations in 2005, with Merrill Lynch reporting a 2% rise in advertising revenue among the 11 major newspaper holding companies, falling short of the expected 4% increase. According to the analyst, average earnings per share (EPS) dropped by 5-6% in 2006, with the downward trend accelerating… Continue reading Continued Depression For Newspaper Market

Search engine advertising expenditure is forecast to rise by 26% in 2006, with print predicted to increase at 3.3% and TV at 3.3% and 2.4% respectively. According to new figures released by Outsell, online advertising is now used by 80% of marketers, expected to reach 90% by 2008. Total online marketing spend will grow by… Continue reading Search Engine Adspend To Rise By 26% In 2006

Daily Newspaper MarketBritain’s daily newspaper market continued to look downbeat in January, with circulations slipping by 1.86% year on year to demonstrate the continuing decline facing the industry.Dips in circulation across the board in both the mid market and popular sectors contributed to the sales slip, and despite some healthy rises in the quality sector,… Continue reading ABC National Newspaper Round-Up: January 2006

Hubert Burda Media UK (Burda) is to launch home interest and lifestyle title Living & Gardens in the UK, following its success as a German title as well as launches in Italy and France.The launch will see the title, which is based on Germany’s six year old Wohnen & Garten magazine, focus on the English… Continue reading Hubert Burda Brings Home Interest Title To UK Market

Advertising expenditure in the UK enjoyed a year on year increase of 5.4% in 2005, with the latest figures from Thomson Intermedia attributing the growth to expanding internet revenues.Despite industry fears that the internet’s dominance would take marketers’ budgets away from traditional media, Thomson showed that television and press advertising held its own in 2005.… Continue reading UK Adspend Up By 5.4%

Online newspapers in the US continue to thrive, with news websites attracting an average of 53.6 million visitors a month during the fourth quarter of 2005, enjoying a rise of 30% from 41.1 million in Q4 2004. According to the latest figures from the Newspaper Association of America (NAA), users are spending more time on… Continue reading Online Newspapers Continue Strong Growth

The UK television and print sectors are expected to enjoy “mild growth” over 2006, according to the latest forecasts from consulting experts Billetts Media. The report claims that revenues for ITV have continued to decline, with the broadcaster expected to be facing £150 million in revenue deficit. Billetts attributes the broadcasters decline in revenue to… Continue reading Billetts Forecasts Mild Growth In UK TV And Print Media

UK advertising expenditure is forecast to rise by 3.7% in 2006, with new forecasts from Initiative Media predicting online to be the fastest growing medium fuelled by the increasing uptake of broadband. Initiative expect 2006 to be another slow year for the UK media market, albeit a better one than 2005, with the projected 3.7%… Continue reading UK Adspend To Rise By 3.7% In 2006

Daily Newspaper MarketBritain’s daily newspaper market continued to look depressed in November, with a 5.1% decline in readership overall was reflected by year on year declines in every category.The quality sector saw one of the largest single casualties, with the Financial Times seeing a drop in readership of 28.7% year on year in November, the… Continue reading NRS National Newspaper Round-Up: November 2005

Daily Newspaper MarketDecember saw the British newspaper market exhibit mixed performances for the nation’s daily titles, with respectable circulation rises in the quality sector outweighed by a downturn in sales across both the mid market and popular divisions.The latest ABC figures released today show the market as a whole in decline, with circulation decreasing by… Continue reading ABC National Newspaper Round-Up: December 2005