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Online advertising in the United States is set to overtake advertising in the magazine sector, according to a new report from market research firm Jupiter Media. As reported in the Wall Street Journal, the study said online advertising spend by 2008 will surpass paper magazine spending by over half a billion dollars and the distance… Continue reading US Online Advertising Will Surpass Magazines By 2008

As newspaper sales continue to slowly decline, editors have had to adapt in order for their paper to survive in the age of the internet. More and more people are turning to the web to get their daily fix of news and many newspapers have been successful in their ability to change to meet this… Continue reading Newspapers Adapt To Survive Audience Migration To Web

A new report from the World Association Of Newspapers (WAN) says that the migration of classified advertising from print to the internet is much slower than many predicted, but it is relentless nonetheless. As part of WAN’s ‘Shaping the Future of the Newspaper’ project, the New Classified Models report was released and revealed that only… Continue reading Migration Of Print Ads To Internet Slower Than Expected

The US magazine industry is finally showing positive signs and bouncing back out of the depths of recession as demand for both consumer and trade magazine advertising pages starts to grow. The Publishers Information Bureau, which tracks the number of advertisements carried by consumer magazines, recently cited a turnaround in demand, as did a unit… Continue reading US Magazine Industry Finally Bouncing Back

The recent Euro 2004 football championships did little to boost sales of the UK’s national tabloid titles during June, despite extensive coverage of England’s nail-biting journey to the quarter finals and ensuing exit from the tournament at the hands of host nation Portugal.Major sporting events such as the European Championships and the World Cup tend… Continue reading ABC National Newspaper Round-Up – June 2004

The newspaper industry must do more to claw back advertising revenue, claimed Maureen Duffy, the chief executive of the Newspaper Marketing Agency (NMA). As reported by MediaGuardian, Duffy said that the newspaper industry has been outmanoeuvred by television, radio and outdoor poster companies and only had themselves to blame for failing to stop the migration… Continue reading Press Must Claw Back Ad Revenue

Quality magazine giant Condé Nast has unveiled its latest foray into the women’s market with a new monthly title featuring a mix of style, glamour and practical real-life issues due to launch in the first half of 2005.The company claims Easy Living will deliver useful and realistic solutions to improve modern women’s lives. With content… Continue reading Condé Nast Unveils Grown Up Women’s Title

Outdoor advertising is expected to grow faster than radio in the US over the next 5 years, according to a new report from Merrill Lynch. The global advisory company says that US outdoor advertising is undergoing positive secular changes allowing it to transform into a growth sector while radio migrates from a growth to mature… Continue reading US Outdoor Advertising Expected To Overtake Radio By 2005

Condé Nast is believed to preparing to launch a new glossy magazine to go head-to-head with Hachette Filipacchi’s Red in the increasingly competitive market for affluent thirty something women.A spokeswoman for company, which also publishes Glamour and Vogue, refused to comment on industry speculation, but confirmed that National Magazine Company’s Good Housekeeping publishing director, Chris… Continue reading Condé Nast Silent Over Plans For New Women’s Glossy

Dennis Publishing has announced the launch of its latest computing title aimed at 35 to 55 year old ABC1 men using their PCs for practical or creative work such as photography or video editing.The monthly title, entitled PC Projects, will have an initial print run of 50,000 and a cover price of £4.99. The first… Continue reading Dennis Poised To Launch Latest Computing Title