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Nuts, the weekly men’s magazine published by IPC, is sponsoring UKTV G2’s Football Fanatics World Cup programming, which kicks off today.The four-week deal sees Nuts sponsor around 60 hours of UKTV G2’s football programming with 480 x 10 second sponsorship credits. The deal also means that the Nuts and Loaded websites will feature online support… Continue reading UKTV G2 Goes Football Nuts

Colour advertising could overtake black and white in the national press within two years, according to media buyers’ predictions. The forecast comes as new figures show that the number of full colour ads in the national press has risen 11.6% in the past year.The total number of full colour adverts increased 11.6% to 117,076, according… Continue reading Colour Ads To Overtake Mono In National Press

National newspapers will continue to falter in the face of the internet, which is this year predicted to become the third biggest advertising medium by spend, according to research carried out by GroupM, a WPP holding company. The report draws on data collected from WPP agencies MindShare, Mediaedge:cia, MediaCom and Maxus. The research shows a… Continue reading Internet Advertising To Overtake National Press

Magazines have had their position in the purchasing mix further revealed in a new study by Other Lines of Enquiry for the Periodical Publishers Association (PPA), that goes some way to explaining consumer behaviour. Magazines were found to enjoy a high level of brand loyalty, with 73% of purchasers buying the same titles on a… Continue reading High Level Of Loyalty For Magazine Titles

A major restructuring of ad marketing and sales teams at magazine publisher IPC hopes to make the lives of advertisers and agencies far easier.The reorganisation, overseen by IPC advertising managing director Caroline McDevitt, and accompanied by increased investment in data provision, has been dubbed Access All Areas as it aims to simplify the whole media… Continue reading Open Door Policy For IPC

The mainstream emergence of the internet in the past decade has not had the adverse affect on magazine publishing that had been predicted, as many titles expand their brands online. The industry has enjoyed a 22% increase in the number of titles on the market and a 54% increase in consumer spend, according to the… Continue reading Internet Complements Magazine Publishing

Daily Newspaper MarketBritain’s daily newspaper market continued to see circulation decline in April, suffering a dip of 3.11% year on year overall.Both the mid market and popular sectors saw universal decline, while the quality market saw just two titles increase their sales.The Guardian added 1.9% to its sales year on year, pushing circulation to 374,580,… Continue reading ABC National Newspaper Round-Up: April 2006

IPC Advertising has appointed Keith Yonish as its new director of creative solutions, poaching the award-winning ad boss from his previous position as creative director at Independent Solutions.Yonish will take responsibility for all advertorial, sponsorship and special projects across the publisher’s weekly magazines, as well as working toward a cross-company brief to drive creative thinking… Continue reading IPC Appoints Yonish As New Creative Director

Daily Newspaper MarketBritain’s daily newspaper market suffered a year on year dip of 3.18% in circulation overall during March, marking a continued struggle for the industry against sliding sales.The popular sector suffered the worst downturn, with all four national titles suffering a decline in sales.Elsewhere, the Daily Express notched up the largest individual sales downturn,… Continue reading ABC National Newspaper Round-Up: March 2006

Daily Newspaper MarketThe daily newspaper market continued to look down in the mouth in the six months to February, with a total downturn of 4.1% in readership indicating a continued struggle for the sector.Not all papers suffered decline, however, with compact qualities the Independent and The Times scoring respectable increases of 24.5% and 19% respectively.The… Continue reading NRS National Newspaper Round-Up: February 2006