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Daily Newspaper MarketDeclining readership continued to affect the majority of Britain’s daily national newspapers throughout April, with just a handful avoiding negative growth year on year. As a whole the daily newspaper market lost 2.9% of readers year on year.Quality Daily TitlesThe Times put in a good performance, as did the Guardian, increasing readers by… Continue reading NRS National Newspaper Round-Up: April 2005

The US advertising economy continues to look mixed with results from two major media, outdoor and business to business media giving confusing signals to marketers. Outdoor advertising expenditure in the US was shown to rise only 2.9% during the first quarter of 2005, a much slower rate than previously estimated by industry experts. Business to… Continue reading Mixed Outlook For US Advertising Market

Declining readership continued to hit Britain’s daily national newspapers throughout March, with the market as a whole losing 1.5% of readers year on year during the month.There were glimmers of hope, however, as several titles managed to increase their readership in the face of wide-ranging declines. The Guardian performed particularly well, adding 10.8% to its… Continue reading NRS National Newspaper Round-Up: March 2005

Online newspapers are increasing in popularity, with more than a fifth of internet users who read newspapers now relying primarily on web editions, according to research from Nielsen//NetRatings. The findings showed that a significant 21% of web users who read newspapers have transferred their readership to online counterparts, while 72% of online users who consume… Continue reading Online Newspaper Sites Increasing In Popularity

Analyst, Merrill Lynch, has revised its adspend forecasts for the US newspaper industry, with estimates for advertising expenditure being lowered due to an uneven economy and an industry resurgence for the second half of 2005. Merrill forecasts newspaper adspend (print and online combined) to rise by 3.3% in 2005, revised down from 4%, based on… Continue reading Merrill Revises Down US Newspaper Ad Predictions

The Guardian will change to its new Berliner format in a matter of months it was announced today, as the paper brought forward its launch date for the new size, never before used by a British newspaper.The announcement also confirmed the re-launch of the Guardian’s Sunday sister title, the Observer, which will adopt the same… Continue reading Guardian To Downsize Early, Observer To Follow

Daily Newspaper MarketBritain’s national newspapers continued to see wide-ranging circulation decline throughout May, with the market as a whole shedding 3.54% of sales year on year.The newspaper industry was not completely downbeat, however, with compact titles the Times and Independent seeing an upturn in their fortunes. The Times performed particularly well, adding 5% to its… Continue reading ABC National Newspaper Round-Up – May 2005

Global newspaper sales enjoyed an overall rise of 2% in circulation growth in 2004 and a 5% increase in advertising growth, with gains coming from both mature and developing markets, according to the World Press Trends report published by the World Association of Newspapers (WAN). Currently over 395 million people buy a newspaper daily, compared… Continue reading Global Newspaper Sales Up 2% In 2004

The US newspaper industry is seeing continued growth in its online counterparts, with online newspaper readership in March up by 31% year on year, according to a report for the Newspaper Association of America by Nielsen//NetRatings. Despite this strong performance, publishers are looking for ways to charge for content, with the New York Times unveiling… Continue reading US Online Newspaper Industry Continues To Grow

Newspaper circulation in the US is reported to be at its lowest since 1996, with daily circulation dropping by 1.9% in the six-month period ending March 31 and Sunday circulation losing 2.5% of sales over the last six months. Looking at the latest data from the Audit Bureau of Circulations (ABC), analyst eMarketer has concluded… Continue reading US Newspaper Circulation At Lowest Since 1996